There seems to be no way that Apple can compete with the latest Android devices to hit the market. After all, Apple only has the Mac, iPhone, and iPad, while competitors constantly innovate with hybrid tablets, and Android cameras.
Missing The Boat
It could be argued that Apple’s most serious hardware competitor is electronics giant Samsung. The Galaxy S line is doing well against the iPhone. Samsung claims to have shipped many Galaxy tablets.
How is it possible for Apple to compete against Samsung’s two latest innovations? The Korean company is bridging the gap and blurring the lines between product segments.
The latest is the Samsung ACTIV Q which will surely set the market on fire for millions of computer users who want a device to run Windows 8 and Android applications.
The ACTIV Q is the thinnest of the Windows 8 tablets, comes with a 10-hour battery life to compete against the iPad and the new MacBook Air line. It’s a 13-inch model with 3,200 x 1,800 resolution, better than any Apple notebook or tablet.
It also has a touchscreen so Android apps on the ACTIV Q can be used like a tablet but with a keyboard that folds back, out of the way. That’s clever innovation, right? Who doesn’t want to run a full version of Windows 8 and Android on the same device? What a time saver. Wait. Where’s the trackpad?
Apple’s trackpad is state of the art, so Samsung decided to be different and revert to a track point from 1999. Or, since it’s a touch screen, lift your fingers, hand, arm, and shoulder and aim at an onscreen button.
Apple, once the industry’s premier innovator, is taking a backseat to Samsung as the Korean company upends another segment– hybrid devices.
Check out the new Samsung Galaxy NX camera. See the touchscreen? Yes, it’s a mirrorless hybrid camera that doubles as a 4G LTE Android OS device.
The Galaxy NX camera comes with a 4.8-inch touch display (larger than an iPhone), a 20.3 megapixel sensor, and a 1.6GHz quad-core CPU. Apple’s mobile devices only have dual core CPUs.
I don’t know how many times I’ve stopped by an Apple Store and thought to myself, ‘Why doesn’t Apple make a camera running iOS? What a great idea! I could FaceTime, get email, browse the web, run apps, take photos and movies, and do it all on one device.‘
And who among the Mac faithful haven’t looked at the now antiquated MacBook line and thought, ‘I wish my MacBook would run all the same apps as my iPhone and iPad. That way I would only need one device.’
Is it any wonder that technology media today favors Samsung over Apple? Hybrid devices to fill the gap between product lines. That’s the future. Think smartphone with a 9-inch screen, but without the phone. Or, a touchscreen notebook without a keyboard. Or, an iPod with a built-in phone that runs apps. Or, a camera with a cellphone. Why can’t Apple build something like those?