That might be good for Adobe’s bottom line but it’s not necessarily good for the rest of us who toil in graphic designs on a part time basis. I’m sure it’s less expensive to use apps like Logoist to create rapid designs than to pay rent to Adobe forever.
Own Your Design Tools
Since Adobe announced their monthly rental scheme, I’ve been reviewing and collecting apps that can replace many of the basic functions of the company’s highly touted Creative Suit (now Creative Cloud).
Mac users, rejoice. There are dozens of capable paint, drawing, photo enhancement apps that even when added together and priced collectively still cost less than a couple of months rent (in Adobe money).
One such app is Logoist, a quick and dirty way to create customized logo designs on your Mac.
Many of the graphic design tools that would take hours to do or years to learn in Photoshop, are quickly implemented in Logoist.
All the basic design components and tools are there. Layers, shaders, borders, effects, transformations, and a few thousand pre-built clip art elements to get started.
Here’s how it works. Familiar, no?
Every tool in the Toolbar is familiar to anyone who’s jockeyed a graphic app on a Mac. There’s no easier way to create text and shape logos than Logoist.
Sidebar tools ajdust text, align paths, change shapes, modify strokes and combine line elements with ease.
Text itself can be given borders, effects, gradients, patterns, and more, and saved as presets to apply to other images.
Logoist plays nice with Photoshop and my latest fav, Pixelmator, and design elements can be exported and opened in either one.
All images are easily dropped into iWork or Microsoft Office and most other Mac apps. Logoist has over 100 sample templates which highlight the customization tools.
Now, the question most Mac graphic designers will ask is, ‘Is this a professional tool?‘ The answer is, ‘Yes, of course.’ But it’s not Photoshop or Illustrator, and not as capable– and not as complex, either. The design templates may seem to have a limiting effect on the variety of logos you can create, so your imagination and skills remain important elements.