Apple competes against Samsung which sells chips and screens to Apple. The company’s newfound friend is Yahoo!, whose high powered search engine is run by Microsoft. If that’s not strange, then digest this. Apple’s next CEO is running a company that competes with Google and Microsoft.
Apple CEO In Waiting
Indulge me while I climb out on a limb and state the obvious. CEO’s don’t last forever. If they did, Steve Jobs would have led U.S. forces into Korea and held a military tribunal against Samsung’s CEO.
CEO’s of the non-Jobs ilk have a tenure, a limited lifespan, if you will. Based on both fact and frivolous conjecture, I can tell you who Apple’s next CEO will be.
For the moment, Marissa Mayer is busy running one of Apple’s new friends, Yahoo! It seems like an odd relationship, but when you think about it, all about Yahoo! and Apple dovetail nicely into a powerhouse company that could thwart the ambitions of both Google and Microsoft.
First things first. Apple needs Yahoo! The need is so obvious that Apple should just bite the bullet and buy the company, bringing in Mayer as princess-in-waiting.
Second, Mayer is young, charismatic, astute, articulate, polished, insightful and far more than mere eye candy. She’s also a former member of Google’s early executive team so she comes with plenty of street smarts and engineering cred. If Steve Jobs could have transferred himself to another human to prolong his existence, I’m sure he would have chosen Mayer.
Third, an Apple-Yahoo! merger (do it with stock, not cash) would create an instantly competitive landscape to rival Google’s search engine, not to mention deprive Microsoft of search engine revenue, and could be built up as a new age media source to rival YouTube, Facebook, Twitter, et al. Mayer would take over Apple’s media empire, and become the lady-in-waiting to become Apple’s CEO.
Past Isn’t Present
What of current CEO Tim Cook? As I said, CEO’s don’t last forever. Cook has done well considering the circumstances in the past few years. Following Steve Jobs reign is a tough row to hoe for anyone. Let the Apple-Yahoo! union settle in for a year or two, then bump Tim Cook to chairman of the board, and anoint Mayer as the newly crowned Queen of Apple (queue thunderous applause, close up on smiling faces, fade to sunset).
Apple’s future may very well lie in the artificial intelligence arena, as typified by Siri’s personal interaction on iPhone and iPad. Guess what? Mayer has a B.S. in symbolic systems, and an M.S. in computer science, with a specialization in… drum roll, please… artificial intelligence.
Everything I see about Apple’s new friend and Yahoo!’s CEO says, ‘This could be the future of Apple.’ It’s such a great idea that I can’t wait to have a t-shirt emblazoned with a bright purple ‘Yapple’ logo.