A baseball or football team may have 10 or 20-million fans, and a nation’s soccer team might have tens of millions of fans, but Apple has hundreds of millions of customers and most want to know what’s coming next. Let’s just say that there’s a strong likelihood that you’ll wear Apple’s next big thing.
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A few interesting and seemingly related items hit the headlines this week. First, Apple registered the word ‘iWatch’ in a number of countries around the world.
Hello? Either Apple is being frivolous with an out of season April’s Fool’s joke on the media, or, there really is an iWatch in the product pipeline.
I think I’ll go with what’s behind door number two, Monte.
iWatch it is. What will it be? Other than a device you wear which will tell you the time, talk to you and listen to you, and keep you updated on your location and reminders, you’ll be wearing it and it will connect wirelessly to the iPhone in your pocket.
Another interesting tidbit that seems to dovetail with the iWatch trademark filings is Apple’s hire of Saint Laurent CEO Paul Deneve.
Who? Deneve is a European and headed Yves Saint Laurent, a high profile fashion house but he has business chops and stints at ExxonMobil, Apple, and fashion houses Courrege, Nina Ricci, and Lanvin. So, he’s a techie with experience in the fashion industry. And, he worked at Apple before the second coming of Steve Jobs.
As an Apple VP, what could he be working on for Apple CEO Tim Cook?
I’m thinking of two products that make sense, though there could be more, and I don’t think Apple would hire Deneve simple to sell Apple logo t-shirts at the retail stores, or even to run the stores. The first is the aforementioned iWatch, and the second would be, let me call it iGlasses, something of a visual extension of the iPhone, and probably somewhat akin to Google’s creepy Glasses, but done right.
Regardless, Apple is bringing in a fashion heavyweight without having products that match the pedigree. Yet.