When it comes to the iPhone and iPad Apple seems to be in iteration mode vs. disruptive innovation mode. That’s obvious when comparing hardware specifications for Apple products vs. a select few industry competitors.
For example, Apple is notorious for skimping on RAM, while overcharging for storage. If the new iPhone 5S and new iPad are to keep similar to last year’s models, Apple needs to do something inside to remain feature competitive.
Rumors vs. Facts
The latest birth from the rumor mill caught my eye and my fancy. We’re probably a few months away from a new iPhone 5S model which means hardware details may continue to leak out. It looks as if Apple is fixing a few hardware shortcomings.
The latest news says the iPhone 5S will look the same outside (as the iPhone 5), but have significant changes internally, including CPU, display, and more.
It’s safe to expect a faster CPU with more graphic capability so the report of a quad-core PowerVR SGX544MP4 GPU seems plausible.
High on my list of must-have options is Sharp’s IGZO displays which are both brighter and use far less power than the current line of Retina displays.
The rumor mill puts the iPhone 5S out with 2GB of RAM, a first for Apple, notorious for skimping on some hardware basics, including memory. The CPU is supposed to be a faster version of the current iPhone 5’s A6 CPU. It may take another year for Apple to dump Samsung and get smaller, faster CPUs from other sources.
Here’s where it gets interesting. Some reports say Apple will add NFC to the iPhone 5S as well as a fingerprint reader for added security. Tech pundits have decried Apple’s lack of NFC but it’s not as though the financial community and retail stores are rushing to implement the cart before the horse. NFC is not likely to do much for the masses for years.
The fingerprint scanner option is intriguing and decidedly high tech though I see plenty of opportunity for increased customer support issues if the device isn’t perfect from the get go. Wouldn’t biometric retina or iris scanner seem easier to implement?
One feature I haven’t read about yet is the new anti-microbial, anti-reflective Gorilla Glass which could make the iPhone’s screen– a haven for collecting bacteria– resistant to germs and sun glare, making the device more usable outside.
Production of the iPhone 5S is probably underway so more details are sure to leak out. Other than the fingerprint scanner, Apple’s latest iPhone still looks like an iterative version, not an especially impressive or disruptive innovative product.