Back in the day, we Mac users were branded as members of a cult. There’s a popular website called Cult of Mac.
Many of the few million Mac users from the recent past were called zealots, cult members, and fanatics. Unfortunately, despite having about 350-million customers for Macs, iPhones, and iPads, those name calling days are not gone.
Member? Follower? Or, Customer?
When it comes to joining, I’m not much for it, either politically or religiously. In a wonderfully ridiculous argument, Brett T. Robinson opines that it is Steve Jobs who turned both technology and Apple into a religion.
Does that mean that if you own an Apple product that you’re a member of the religion (or cult or whatever)?
Does that mean that if you own a modern technology gadget that you’ve inadvertently become a member of yet another religion?
Perhaps, but probably not. Unless you don’t mind stretching the definition of religion beyond what is normally understood by the masses.
The problem here is that human nature being what it is we can argue forcefully, passionately, even plausibly about any perspective, right or completely idiotic. Robinson does that.
However, Apple as religion is an idiotic idea. Therefore, you, satisfied owner of Apple products, are not a cult member or zealot. Here’s why.
religion |riˈlijən| noun
the belief in and worship of a superhuman controlling power, esp. a personal God or gods.
religion noun (thesaurus)
faith, belief, worship, creed; sect, church, cult, denomination.
How does owning an iPod or iPhone or Mac transform you into a spiritual person in search of a leader, doctrine, or dogma?
Parables Or Ads?
Robinson compares Apple’s advertisements as parables, though such stories themselves are not the exclusive domain of the religious or religion. It’s merely an apt analogy to explain his premise, however wrong it may be.
Who among us had a problem realizing that the ‘I’m a Mac, I’m a PC’ advertisements were simply personifications of each platform, not part of a ‘good vs. evil’ narrative, but simply there to promote the progress of technology?
Robinson’s tome is one of the more clever, oddly interesting, yet profoundly verbose pieces you’ll read this week, especially if you’re prone to being suckered into a fanciful argument without merit or support. It’s wonderful read, but it’s all bull crap that doesn’t meet the standard for basic argumentation and debate.
I’m a pragmatist and drawn to Apple’s eminently usable and superior quality product line. I’m also a subscriber to Occam’s Razor.
Occam’s Razor – a principle of parsimony, economy, or succinctness used in logic and problem-solving. It states that among competing hypotheses, the hypothesis with the fewest assumptions should be selected. In other words, the simplest explanation is usually the correct one.
There is absolutely nothing simple about Robinson’s assertion that modern technology, as promulgated by Apple, is a religion, therefore the assertion is not correct. It’s fun reading, but it’s still a load of journalistic bull crap.