In the tablet wars, Apple’s iPad had a big head start and sold over 150-million units in barely three years of existence. You hardly ever see another tablet except Amazon’s Kindle, so how is it that the iPad’s market share has shriveled to a measly 28-percent (Strategy Analytics again)?
All In The Numbers
The iPad’s diminishing market share percentage seems to contradict other reports which say iPad usage is actually on the rise while Android tablets are getting used less.
I would chalk that up to buyer’s remorse, yet study after study in recent weeks says the iPad is failing against a growing tide of Android-based (cheap iPad knockoffs) tablets.
Just to keep the numbers in the game, let’s do a little math exercise. Apple announces each quarter how many iPads are sold, and thus far there’s about 150-million in the market.
This isn’t an Apple to apples comparison, but it is telling in light of how poorly some guesstimates tell us the iPad is doing against Android tablets. Google itself just announced that 70-million Android tablets will have been activated by the end of 2013.
Apple is likely to sell another 40-million iPads between now and the end of 2013, for a total of 190-million iPads.
In total market share, thats 70-million vs. 190-million.
Activations are not sales which is also not usage. While plenty of Android tablets are being activated, obviously buyer’s remorse sets in, so the tablets are not used for much, while iPad usage continues to grow and dominate the market.
In other words, people use their iPads but don’t use their Android tablets.
Engadget claims the 70-million Android tablet activations are to date (not through the end of 2013). Alright, let’s re-do the math.
In market share, thats 70-million vs. 150-million.
Assume for a moment that of all those Android tablets activated, and iPad tablets sold, there’s a similar percentage that are no longer in use (things break). The story is still the same.
The number of cheap Android tablets is growing rapidly and Google estimates that Android-based tablets now make up half the market. Interestingly, Android tablet usage is not growing, a number where Apple dominates by a 9 to 1 margin.
What gives? Why the contrast and seeming contradiction?
I see a lot of buyer’s remorse in the Android world.