The future of managing login IDs and passwords is also online. Instead of worrying about a password manager app that needs to sync between devices, how about putting the whole shebang online? That’s what Intuitive Password does.
Not A Mac App, A Web App
Apple is making app developers happy with a way to make money by creating and distributing (as in, ‘selling) native apps for Mac, iPhone, and iPad.
Intuitive Password is a web app, so it doesn’t reside on your Mac, iPhone, or iPad. It resides online, always accessible when you’re online.
Say what? A web app to manage login IDs and passwords? Yep. Intuitive Password is free, and, as a web app, it runs everywhere and on nearly every device.
iPhone, iPad, Mac, Windows PCs, BlackBerry, Android smartphone or tablet, Intuitive Password’s elegant browser-based utility gives you quick access to critical information, regardless of the device you’re using at the time.
Wait? Web apps are ugly and come with limited functionality, right? Take a look.
The user interface is simple, self explanatory, and utilitarian, if not just a little basic. There’s not much eye candy to distract you.
The page layout uses what’s know as a responsive layout design, which means it folds and compresses, or expands, to fit the screen of the device you’re using.
There are no ads and no Flash, so it runs lean and doesn’t use much battery power.
It’s easy to organize your personal data in Intuitive Password, and it uses the SSL protocol for a secure connection, and everything in encrypted, though additional security layers are built-in, too.
For example, it has security questions, a strong password generator, an email notifier, and a single-use code for more security.
All things said, this is an impressive new way to manage login IDs, passwords and other critical pieces of information that need to be available when you’re online. There’s no app to worry about updating, either. It’s all online, easy to access, and free to use.
That brings me to the two most obvious caveats.
The first– everything valuable is stored online, encrypted, yes, but encryptions can be broken, and governments love backdoor access. Despite the assurances, that worries me.
The second– Intuitive Password is free. What’s the business model? What will keep it running? I don’t mind using something that’s free, but free tends not to be much of a good business model for the future.
Otherwise, this is a good example of how the future of web apps can be made useful and competitive with native apps.
UPDATE – As of September 1, Intuitive Password now has a business model; two of three plans have a price tag. The free version limits the number of passwords to 100 per account. If you don’t have more than 100 you get a free online password service.