Long term, that schizoid personality disorder can’t be a good thing, but it may explain the recent round of Apple bashing by the desperate and opportunistic competition and media.
Samsung, Google, Microsoft, and Nokia have taken turns bashing Apple in the public marketplace with ads that are more misleading than genuine.
The latest is Nokia’s attempt to jump start the new line of Microsoft Windows Photo models by bashing the iPhone 5’s paltry camera sensor.
Anyone with a brain should know that sensor pixel count does not a great photograph make, but Nokia hides that fact.
Of course, they also hide the fact that there’s no Instagram on Windows Phones, but that’s beside the point.
Similarly, Microsoft tried to compare their money-losing Windows Surface RT with misleading feature comparisons which didn’t convince many to buy a Surface, hence the $900-million write down, and the price slashing.
In the true fashion of a Korean conglomerate, Samsung has disparaged Apple’s iPhone and iPad numerous times, hoping Apple isn’t paying attention and doesn’t cut their orders for screens, CPUs, and other components.
Why all the bashing at Apple’s expense?
Underdog No More
Apple is the de facto leader in smartphones and tablets, the company with the highest market capitalization, purveyor of hefty dividends, and wildly profitable.
That means competitors and media need to band together in acts of desperation to tear Apple down to merely mediocre.
How so? And why? Competition is absolutely desperate and will do and say anything to undercut Apple’s stronghold on industry profits. Tech media is absolutely opportunistic and will do and say anything that generates a page view and advertising impressions, facts be damned.
Competitors are fueled by desperation to survive. Tech media are fueled by a need to stir up debate where none may exist, and mislead readers with scathingly inaccurate and offensive headlines. Even research companies get in on the act, and regularly publish new data which highlights Apple’s downfall from the high and mighty position of just a few years ago.
How bad is it? Even notorious right winger and bona fide Apple fan Rush Limbaugh, who has been known to twist truth into submission, and play fast with the facts, agrees with Mac360. Tech bloggers hate Apple.
Facts just don’t mean much to the desperate and opportunistic.