With a single, arguable exception, Apple’s competitors often act as if they’re desperate, in fear of the present and the future. Let’s run down the list of competing technology companies to separate the confident from the desperate.
Fear And Loathing In Tech
It’s been just over three years since Apple announced the last disruptive product, the iPad. What’s Apple been doing in the meantime? More on that in a moment.
Meanwhile, Apple’s competitors seem to be more and more desperate for attention and sales in the face of Apple’s continued solid sales and profit numbers.
Let’s start with Microsoft. The Windows Surface RT was billed as an iPad killer, but it’s Microsoft that is getting killed. Sales are so slow the Windows tablet is being sold below cost and the company wrote off nearly $1-billion.
Now they’re giving tablets to schools just to get them to use Microsoft’s Bing search engine.
That smacks of fear and desperation, no?
What of BlackBerry? The company is doing so poorly in the face of the iPhone storm that the board of directors has put BlackBerry up for sale. So far, no takers.
What of Amazon? By design (or, circumstance; it’s hard to tell), Amazon makes very little money as a company, but even less on the Kindle Fire line of tablets, also sold at near the manufacturing cost, simply to gain some presence in the rapidly growing tablet market.
Amazon hopes eventually to make profits by selling downloads of music, ebooks, movies and TV shows. Of course, when it comes to tablets, Amazon never tells much they sell.
Google is in a similar boat, forced by Apple’s successes to sell hardware at near cost simply to remain viable in the market. Forget the fact that the purchase of Motorola has thus far been a financial disaster for the search engine giant. Google also does not reveal numbers of products sold, and doesn’t break out revenue figures.
Other competitors, once high flying technology companies, can be lumped in a similar stack. Nokia, HTC, HP, Dell, et al, are losing money or squeaking by as Apple’s profits suck their competitive and respective industries dry.
The lone exception appears to be Samsung, a seller of cell phones since 1988, but which remade itself by copying Apple wherever possible. Although Samsung sells twice as many phones and tablets as Apple, the company’s profits fall short of the iPhone and iPad maker.
It’s fear and desperation which drives a technology company to sell a product at the manufacturing cost (or, in some case, much lower). Meanwhile, what is Apple doing in the face of all this market share-draing competition?
Apple plods along, content to sell products that make money, improving products step-by-step, all while working on the next great thing, yet another industry disruption.
What will it be? Watches? Glasses? Television?