There was a time, way back in the day, when the Mac and Apple were mostly synonymous. The Mac was all that Apple had.
The iPod changed all that, bringing Apple hundreds of millions of new customers. The iPhone and iPad further removed the Mac as a substantial component of Apple’s new found commercial luster. Apple still loves the Mac; just not as much.
A New iMac Line To Love
Remember when Apple would actually announce onstage the latest processor upgrades to the Mac line? Those days are gone.
Instead, Apple upgraded the entire line of iMacs with nothing more than new details on the Apple Store and a press release.
What’s new among the dinosaurs of Apple’s product line? New Intel CPUs, specifically, the latest quad-core i5 and i7.
Apple also upgraded the iMacs to use faster PCIe flash storage, new NVIDIA GeForce graphics, and, to match the MacBook Air’s recent refresh, 802.11ac Wi-Fi.
As it is with all Macs, the new iMacs are energy efficient and ‘green.’ At least, as green as aluminum and glass can be.
Of course, these iMacs feature the same thin screen and case design that Apple launched almost a year ago.
It should be apparent to any long time Apple customer or Apple watcher that the Mac just doesn’t generate the same amount of love and passion inside the company as it once did.
It’s a mobile world, and Apple’s position among smartphone and tablet makers is substantially greater than the Mac ever was.
Here’s a feature I would like to see Apple drop into the Mac and iOS devices. I’ll call it Proximity Connection. If your iPhone or iPad is near to the Mac, and you have the proper settings, what’s on your iDevice shows up on the Mac’s screen, ready to run and use, via AirPlay.
The Mac’s trackpad or mouse could easily be modified to handle navigating the iPhone or iPad screen on the Mac’s screen. Imagine the ability to use your Mac’s keyboard for text entry or the trackpad or mouse for iPhone or iPad navigation.
Am I dreaming? Or, does Apple have something like that up their manufacturing sleeves? Oh, one more thing. While I’m in a pipe dream, allow me to ask the question, ‘Where’s the Mac Pro and how much will it cost?’
