Apple had a pretty good September, and even included a few surprises in the iPhone 5S. What’s next? Based upon all the quiet, Apple watchers are expecting expected news and a big surprise.
OS X And No TV
Apple recently refreshed the MacBook Air line, the iMac line, the iPhone line, launched the much criticized and highly acclaimed iOS 7 (that’s how it works with Apple).
By the process of elimination we can easily see what’s due next on Apple’s calendar, most likely in mid-October.
Apple promised OS X Mavericks and the revamped Mac Pro in the fall of 2013, so at least those will show up before the end of December.
We should expect upgrades to the MacBook Pro line to give them faster Intel CPUs and the same Wi-Fi capability that recently hit the MacBook Air and iMac models.
With the exception of the iPad and the iPod, that takes care of Apple’s product line refreshes. The iPad hasn’t been updated in nearly a year while competitors have launched smaller, lighter, more capable tablets with higher screen resolution, at much lower prices.
A Competitive iPad
Apple won’t want to miss the holiday buying season so October seems like the perfect time to launch an updated iPad lineup– thinner, lighter, better battery life, higher screen resolution (it’s Retina time for the mini), and lower prices.
If all that does not happen in October, then Tim Cook doesn’t deserve a bonus this year.
iPod, We Hardly Knew Ye
With the aging iPod line, the thrill is gone. If Apple has something new and better to park in our pockets, October is the time to announce it.
Otherwise, the iPod, the device that saved Apple may not be long for this world as it’s already an afterthought in Cupertino, and not getting much love from Apple’s engineers or designers.
No TV For You!
Allow me to go on record and state the obvious. Apple will not develop and manufacture a television. All of us Apple watchers want Jony Ive’s famed design team to bring a television to those of us bored with Samsung and Vizio but it won’t happen. There’s no money in television sets. The money is in access and content, both of which Apple already have with iTunes and Apple TV, and AirPlay and iDevices.
Google’s Chromecast replicates some of Apple TV’s functionality in a smaller, less expensive, more truly portable package, so Apple is more likely to devote attention to a smaller, lighter, less expensive Apple TV than to a real, live television set. But I’m not holding my breath for an obvious hobby.
One More Thing?
In a word, no. One more thing won’t be the one more thing for 2013. Samsung has already proven that a computer-in-a-watch is a dud (Samsung didn’t have Apple’s iWatch to copy, hence all the derisive laughter), so we’ll have to wait for Apple to change the world of wearable technology.
Not this year.