Let’s put on our technology thinking caps for a moment and answer this question. ‘What’s the worst kept secret of 2013?‘ Is it the Republican agenda to kill ObamaCare by any means possible? No. It’s this.
Apple is about ready to ship a new iPhone to the drooling masses of fanbois. Just as the sun will rise tomorrow, Apple has a new iPhone in the works. What we’re almost unsure of is actually what Apple plans to ship. Almost.
iPhone 5S, iPhone 5C, Surprise!
Without question Apple is working hard to temper expectations, so as to reduce disappointment. If what Apple ships is what is expected then where’s the surprise, or the disappointment?
Every tech blog on planet earth that has an entry with Apple or iPhone somewhere in an article knows Apple’s plans.
Apple will ship a high powered and expensive iPhone 5S, mostly likely with a faster CPU, a better camera, improved graphics, and iOS 7.
Unfortunately, the great unwashed masses of cheap-assed Android smartphones cannot afford Apple’s finest, hence the iPhone 5C, whereby the ‘C’ stands for an array of brightly colored iPhone bodies.
Or, maybe the ‘C’ stands for the iPhone that Apple will ship to the masses in China, particularly the starved users of China Mobile, the world’s largest cell phone company.
Whatever it is, expect more color and multiple models of Apple’s latest flagship product.
When will the new line of iPhone’s debut?
All the chatter collected by the NSA points to an introduction date next week, with shipments beginning in target countries starting September 21. Why that date? Apple promised new products in the fall, so anything new is likely to arrive on or about the first day of fall, including iOS 7, and perhaps OS X Mavericks for the Mac.
That brings up another thought. What else is Apple planning for the autumn rush of products?
Faster Macs are a natural, so is an updated line of iPods, fresh and ready for holiday shopping. Both the iPad and iPad mini are somewhat long in the tooth (since competitors already have better hardware specs), so it’s likely Apple wants new iPads in time for hungry shoppers, at least a month or two before the holidays.
No One More Thing?
Apple’s famed secrecy capability has been strained with the iPhone 5S and iPhone 5C, so one must conclude that the leaked news and photos are more by design than circumstance. Apple wants to lower expectations, hence the steady stream of leaked details.
Whatever happened to the surprise and joy of ‘One more thing…’? Is Apple out of surprises or simply out of the secrecy business, instead settling for carefully orchestrated leaks to set expectations to a more manageable level?
My experienced guess is the latter, rather than the former, but one can always hope.
If there’s to be a surprise, I’d like to see the following from Apple: A very low, highly competitive iPhone 5C price tag, a larger 5-inch iPhone max, and, of course, an iPad mini with Retina display (long overdue). What about you?