Amidst all the gloom and doom about Apple’s prospects against the Android tsunami, our favorite Cupertino company continues to perform as if Steve Jobs hand is still on the rudder (and his ghost is laughing all the way to the big bank in the sky).
Apple announced the results of the first weekend of sales for the new iPhone line and the numbers are staggering. 9-million iPhones were sold (not shipped), topping last year’s iPhone 5 launch by almost double and nearly tying the Galaxy S4 launch of 10-million shipped, although Samsung took nearly 30 days to accomplish the same feat.
Sales & Adoption
The first paragraph of the official announcement was a two-edged sword of success, with two numbers of staggering proportions.
Apple today announced it has sold a record-breaking nine million new iPhone® 5s and iPhone 5c models, just three days after the launch of the new iPhones on September 20. In addition, more than 200 million iOS devices are now running the completely redesigned iOS 7, making it the fastest software upgrade in history.
Apple CEO Tim Cook’s response:
This is our best iPhone launch yet―more than nine million new iPhones sold―a new record for first weekend sales. The demand for the new iPhones has been incredible, and while we’ve sold out of our initial supply of iPhone 5s, stores continue to receive new iPhone shipments regularly. We appreciate everyone’s patience and are working hard to build enough new iPhones for everyone.
Apple’s stock jumped nearly 4-percent on the news. Wall Street analysts expected Apple to sell between 6-million and 7-million new iPhones.
The company also did something unusual. It tweaked the official financial forecast for the quarter to reflect the iPhone’s higher-than-expected sales. Apple said revenue in the 4th fiscal quarter would be nearly $37-billion, and gross margins would top 37-percent.
What you’ve been reading for months from online bloggers, Wall Street analysts, and technology pundits is that Apple has lost that old Steve Jobs magic under Tim Cook. Obviously, customers have a different story to tell. What Apple has not divulged is the breakdown between iPhone 5S and iPhone 5C, though both were essentially sold out.
So much for the ‘Apple is doomed’ sentiment.