If you get an hour or so, view the entire presentation video to get most of the highlights and a few details. What surprised me about the presentation of the iPhone 5S was how much time Apple devoted to the camera.
Apps, Camera, Oh, And A Phone
For those of us who follow Apple incessantly it’s about time we changed our paradigm of what constitutes a modern day computer.
Is it a Mac? Or a Windows PC? No. The modern day computer is a mobile device that has apps, plays media, has an awesome built in camera. Oh, and it’s also a phone.
You’ll hear and read plenty about Apple’s new Touch ID fingerprint identity sensor technology, and it’s worthy, of course (assuming the first generation is a step up from Apple Maps).
You’ll also hear and read plenty about the lower priced iPhone 5C, which, when you look at the details and the price tag isn’t much lower.
Apple’s executives devoted the most time to the iPhone 5S camera which has nine basic functions you’re going to love to use.
The camera is the best new feature of the iPhone 5S.
Size Matters – Instead of focusing on megapixels, Apple added a larger sensor, larger pixels, and a larger aperture. That means better pictures, even in low light.
Burst – Long overdue is the Burst mode which lets you capture, full frame, 10 photos per second simply by holding down the shutter. The iPhone even selects which of the photos it thinks is best.
Flash – You may not notice the difference on the camera, but the 5S has a dual flash system– a white LED and an amber LED and special software that adjusts flash intensity and color temperature.
Zoom – I don’t know how I’m going to do this, but 5S has a live video zoom which works during video capture. Holding the camera steady is tough enough, without figuring out which finger works the zoom control.
Stabilizer – This isn’t really new but supposedly it’s improved, so videos should be smoother and more clear.
Slow Motion – Hot diggity dog. It’s only at 720p HD but you can shoot video at 120fps which gives you one quarter speed play back for decent slow motion video.
Square – I’m not much for Instagram or Twitter or Facebook, but the new camera also has a square mode which crops the image.
Filters – This is where Apple is a follower, not a leader. Image enhancer apps with filters and effects have been out for years, and many are free or a dollar or two. Here, though, you can pick the filter before you shoot, or add it afterwards.
The 5S camera has a larger 8MP sensor, and a one third increase in light sensitivity, which should provide better pictures in low light; better colors, less noise. The faster sensor in the iPhone 5S means the camera focuses faster, captures images faster (hence the slow motion and burst mode).
It’s difficult not to be impressed by the extras encased in the iPhone 5S. My biggest disappointment, though, is the pricing differential between the high end and the lower priced iPhone 5C.
Really, Apple? That’s the best you got? It should be obvious to Apple followers and critics that the company doesn’t care to compete in the low-end or mid-range of the smartphone industry, and, instead, plans to do for the iPhone (and probably the iPad) what it does with the Mac– own the high end.