There’s a healthy list of affordable contenders for Adobe’s crown jewels. One of them calls itself a super drawing app. What’s super about it? The price tag. And it’s not what you think?
Contender vs. Pretender
One of the absolute best bargain apps you can use for drawing, photo enhancement, and graphic design on the Mac is the much loved Pixelmator.
Among the many Mac-centric graphic designers I know who live, eat, breathe, and sleep Photoshop or Illustrator, all of them also use GraphicConverter.
A high price doesn’t not make a Mac graphic design app great, and an ultra low price doesn’t make the same app a bargain.
That’s the sad tale about SuperDraw, which has a regular retail price of $149.99, but is on sale at a mere $9.99.
Most of the standard drawing tools show up in SuperDraw, so the floating palettes are familiar, straightforward, and intuitive.
Draw shapes, drop in photos, add text, create multiple layers, and create as many pages as you need. Even zoom in and out, from 10-percent to 6,400-percent.
The problem with SuperDraw isn’t that it’s not capable, it’s that it does not blaze any new trail or distinguish itself from more capable Mac apps except in one area. The price. Any app that’s priced at about $150 and gets quickly discounted to $10 should be suspect.
Marketing new products in a competitive market is all about differentiation. Newcomers can differentiate on features and interface (more features, better interface, same price as competition), or on price (same features as market leaders but lower price). Otherwise, why bother? What’s the compelling reason to use an app such as SuperDraw over the more established, and feature laden graphic design apps?
If that question doesn’t have a simple answer, it’s time to move on; nothing to see here.