Wall Street’s shortsightedness notwithstanding, Apple did something right that other manufacturers did wrong. Game changing innovation. Again. Can you guess what it is?
Fingerprint Identity Sensor
Apple’s most visible innovation in iPhone 5S, other than the new luxury gold color, is arguably the Touch ID fingerprint identity sensor.
As was the case with the iPod, iTunes, iPhone, App Store, iPad, Apple didn’t invent fingerprint sensor technology.
Instead, Apple figured out a way to bring it to the masses in Touch ID, the iPhone implementation of a secure biometric fingerprint authentication system.
Wait a minute. I know what you’re thinking. ‘Kate, Dell, HP, Lenovo, Motorola and others had a fingerprint touch sensor years ago. Apple is following. Again.’
If those fingerprint sensors were so good then why don’t you see much of them these days? It’s because they didn’t work worth a horse’s potato (sorry, autocorrect).
Two years from now Apple will have Touch ID in well over 200-million devices. Why is that a good thing?
Easy And Secure
There are a few basic problems with the typical password entry system on our smartphones and tablets these days. They’re a pain in the potato.
First, a dozen or two times a day I’m forced to enter my password to open my iPhone. Half of all iPhone users don’t even bother to secure the device because it’s too much trouble. Apple just made security a non-issue. Touch the Home button and you’re authenticated.
Second, you’re authenticated elsewhere, too. That means you don’t need to enter your Apple ID to buy and download an app or music from iTunes or the App Store. Secure authentication is now easy. Do you think corporations will prefer a secure Touch ID-enabled iPhone to a malware prone and insecure Android device?
Apple’s Touch ID means greater security, and an easier way to buy apps and media from Apple and secure sensitive files on your iDevice. How long before Apple builds in a way to use Touch ID to authenticate other purchases online?
The iPhone 5S is pure and typical Apple. Now the company is differentiating the product line. The iPhone 5C is essentially last year’s highly successful product, clearly differentiated from the new top of the line. Look at what the masses of Android smartphone sufferers have to look forward to when they decide to upgrade from the mundane.
Should we expect Touch ID to show up in the iPads later this year? Would you be disappointed if Apple did not add Touch ID and 64-bit to an iPad mini with Retina display?