Then, reviews for the iPhone hit the streets and again, Apple’s flagship product was heralded as best ever. Finally, iPhone 5S and 5C were greeted to record sales by loyal customers. When Apple’s critics cry wolf, they need to be laughed at or ignored; in that order.
Gloom, Doom, Record Sales
Apple’s tech media and stock market critics are everywhere these days. You might think the great American sport is football. It’s not. Apple bashing is.
Regarding Wall Street, here’s a typical example. In February, self-serving stock charlatan Jim Cramer ranked Apple’s stock as a buy. In June he ranked AAPL as a sell. In early September, according to Cramer, Apple was a buy again.
The week after the last 180-degree turnaround, Cramer was blasting Apple and Tim Cook. Again.
Apple’s announcement of the new iPhone line was met with near universal disdain from Wall Street and technology media pundits.
Apple’s launch of the new iPhone line was met with near universal acclaim from reviewers with access to the new phones, and then by customers who snatched them up at record levels. Again.
Why All The Wolf Crying?
It’s a sign of the times. Everyone is a journalist these days, and nothing is more fun than bring down well heeled institutions, whether political or corporate.
For the technorati elite, Apple is good sport, a rich punching bag, propped up by clever marketing gimmicks and eyes-wide-shut zealots who just don’t know any better.
In the run up leading to the iPhone 5S and 5C launch, Juliette Garside reported ‘pre-orders are just one tenth of those seen in previous iPhone launches.’ In reality, the iPhones sold and shipped in record numbers. Again.
Yet, headlines such as Robert Hof’s ‘Why You Shouldn’t Buy Apple’s New iPhone 5‘ are the rule and the norm, despite authoritative reviewers who say the new iPhones 5S is the best smartphone ever.
A Must To Avoid
Marc Ambinder (never trust anyone who can’t spell ‘Mark’ correctly) came up with ‘5 Reasons You Can Skip The iPhone 5S.’
The reasons are comically inept and typical contrarian fodder. Reason #5, iPhone 5S is more fragile than iPhone 5 (same exact shell design). Another reviewer toted out the same reason the original iPhone 5 should be avoided– no NFC. Do you know anybody who’s ever used NFC?
The funniest reason not to buy a new iPhone came from Andy Boxall? Why not, Andy?
If the thought of standing outside a shop for hours isn’t bad enough, it’s worsened by the usual talk of stock shortages, except this year it’s not just bluster. According to AllThingsD, the situation is really bad, with one U.S. carrier telling them stock levels are, “Grotesquely low.”
I’m not sure if it’s ‘Don’t buy it because there won’t be any to buy?‘ or, ‘Don’t buy it because you’ll have to stand in line‘ because Apple creates iPhone shortages on purpose, simply to hype demand. Forget about the fact that Apple sold 9-million iPhones over the weekend.
Ever the contrarian king, Matthew Miller came up with ‘Five Things Missing From The iPhone 5S You Can Get In Android Smartphones.’
Of course that’s the case. You can get things like lower resale prices, lower durability, slower screen, and inability to upgrade Android. The problem with Miller’s list is that such items are only available in the most recent high end Android models, not the run-of-the-mill smartphones.
More Yellow Journalism
Each new iPhone release is met with dozens of tech writers like Forbes’ Connie Guglielmo who quoted a bystander as saying Apple is ‘one very weird cult.’ It’s a great line and fits the standard media doctrine that iPhone users are merely cult members.
Wilson Rothman turned communist leader and decided ‘Who Should– And Shouldn’t– Buy A New iPhone?’ The use of the question mark in a non-question is actually a disclaimer for accountability. The two reasons that carry water include, ‘Did you want a phone with a larger screen?‘ And, ‘Are you tired of iPhones?‘
Why all the negative noise and press about Apple and the iPhone (or, anything else with an Apple logo) among mainstream and lamestream media? It’s good sport. Yellow journalism dictates a distortion of reality for the sake of selling more newspapers. The digital version of yellow journalism is exactly the same, except for the sake of selling more page views.
Anthony Wing Kosner does the standard ‘balanced view‘ act. ‘iPhone 5S Was Worth The Wait, But iOS 7 Is Still Unfinished.’ Yes, it is. All software, by nature, is unfinished. He also laments that Apple didn’t give him an iPhone to review.
A YouTube video says not to buy an iPhone 5S because the NSA can track everything you do. Apparently that’s not the case with an Android smartphone, otherwise, the advice should be ‘Don’t use a phone.’
Laugh, Ignore, Or Both?
Monica on Money has six reasons ‘Why You Don’t Need The iPhone 5S.‘ I won’t go so far as to tell you to ignore Monica’s reasons, but hearty laughter might be a deterrent to such insanity in the future.
Among the ridiculous reasons are:
- You Don’t Need A New iPhone 5S – although I’ve never met Monica and she doesn’t know my financial situation
- It’s Not In Your Budget – see above (it’s in my budget)
- It’s Not Much Different Than iPhone 5 (except for all the differences)
- You Can’t Afford It – see my answer to #1 and #2 above
- You Will Be Stuck With Your Carrier – I go with Verizon so my iPhone can work on Verizon, ATT, et al).
- You Have To Buy iPhone 6 At Full Price Next Year – good reason not to buy anything new
Monica closes with a statement. ‘Convince me that I NEED the iPhone 5S.’ It seems Monica doesn’t know the difference between wants and needs. Apple knows the difference which is why Apple is a rich company with hundreds of millions of happy customers, and, well, who is Monica, anyway?
Popular Science laments, ‘Why Doesn’t The iPhone 5S Have NFC?’ What’s NFC? Have you seen it in action anywhere? Anywhere? If not, what’s the point? Writer Dan Nosowitz answers his own question after asking another:
How is Apple thinking forward if it’s ignoring one of the most widespread up-and-coming future technologies?
Fair enough. What else you got, Dan?
The caveat, right up front: NFC is not spectacularly useful right here and right now. It’s a feature that comes in just about every Android and Windows Phone, but isn’t advertised in most of them; it’s just one more sensor in a device crammed full of sensors that most consumers neither understand nor, frankly, need to understand.
So, Apple needs to have something that doesn’t really do anything for anyone. Yet. But it might. Someday.
It’s also a very cool thing, and it’s going to take off sooner or later, and those phones will be prepared for this future. The iPhone 5S will not. To really fulfill its potential, we’re going to need a lot of infrastructure changes, which cost a lot of money.
Oh, now I get it. NFC is just like Linux on the desktop.
Apple gets a share of Wall Street and technology media and blogger criticism that is not in proportion to any other competitor– PC, smartphone, tablet. Fortunately, for the company’s hundreds of millions of customers, Apple ignores the critics (and probably laughs at them in meetings) and continues to delight the aforementioned customers while the aforementioned critics gnash and grind their teeth and still can’t figure out how Apple works. Laughing at those critics is as much an enjoyable sport to Apple’s customers as criticizing Apple is to the media.
A Word Of Advice
When it comes to sensationalist headlines and blatant criticism about how Apple is doing in the marketplace, take what you read with a grain of salt. Be skeptical. Investigate. Scratch below the surface of headlines. It won’t take long to see the difference between critical impostors with a wickedly false perspective and the obviously anemic analysis of those with an ax to grind, vs. experienced tech writers who understand the technology, the market, and Apple’s place within it.