Much as we shop for a cell phone carrier with good reception near where we live or work, a year or two ago we would shop for a car based upon having decent Bluetooth capability. Those days are changing.
Compatibility with my iPhone is major driver for what new car I’m willing to buy or lease. For example, Ford makes very good cars these days, but Microsoft’s trouble plagued Sync moves Ford off my list.
Ford bedded down with Microsoft and the result has been disastrous for the iconic car maker which has taken a severe hit in quality ratings because of Sync’s problems.
On the other hand, I’ve not owned a Chevy for a couple of decades, but new models are reviewed well, and many 2014 cars come with Apple’s Siri Eyes Free system built in.
The results in customer satisfaction are predictable. In the eight months of Siri in Chevys, customer satisfaction for those models has improved.
For 2014, General Motors is dropping Siri into the Camaro, Cruze, Malibu, Equinox, and Volt. Other models are expected to follow.
What’s different between Ford’s Sync with Microsoft technology vs. Chevy with Apple’s Siri built in? The former has been plagued with problems; so much so that Ford’s rankings in J.D. Power have taken a hit.
Siri, on the other hand, is simpler, gets better customer satisfaction ratings, works well with a few hundred million iPhone users already, and is doing what GM hoped it would. iPhone users now look for cars that are iPhone savvy.
My wife and I are about one year away from a new car purchase, but high on the list of feature requirements is deeper iPhone compatibility, not just the ability to recharge a smartphone, or play music with Bluetooth.
What about you? Does a car with Siri capability and better iPhone integration make you look at different models?