The latest addition to the popular iPad line is now called the iPad Air. This cleverly named new model is thinner, lighter, faster, and comes with one thing exactly the same as last year’s model. The price.
What Price Air?
What most of us hungering for a new iPad will appreciate is what Apple does best. Thinner, lighter, faster, more powerful.
What we don’t appreciate– especially in the age of high definition tablets for $199, is last year’s price tag. But that’s the iPad Air.
Everything inside and out is more or less new except the price. iPad Air weighs a pound. It’s 28-percent lighter, 20-percent thinner, with 24-percent less volume.
It has the same Retina display as last year’s model but sports the new 64-bit A7 CPU found in the iPhone 5S. Apple felt compelled to include the M7 coprocessor chip, faster Wi-Fi thanks to MIMO, but no 802.11 ac as on the Macs.
The cellular model iPad Air uses the extended 4G LTE found on iPhone 5S, and Apple introduced new iPad Air Smart Cover and the leather iPad Air Smart Case, both designed to look pretty and pad Apple’s already industry leading gross margins.
If you have an iPad with a Smart Cover you’ll need to pony up for another because Apple changed the shape of the iPad Air (more closely matches the iPad mini), hence new covers.
In an era of ever dropping tablet and smartphone prices, Apple toes the company line. The iPad Air is the same price as last year, $499 for a paltry 16GB version, and an exorbitant $100 to add 16GB of storage, or $200 to add 48GB, or an extra $300 to get the top of the line 128GB iPad Air.
Shipping is free, though.
Also missing is the expected Touch ID fingerprint sensor technology, and the 13-inch Retina display iPad Pro. Wanna bet those show up at about this time next year?
Colors? iPad Air gives you multiple choices, so long as they’re black with Space Gray or white with Silver.
My wife is heartbroken.