In the latter part of 2012 Apple launched a number of products that were expected by Apple’s legions of watchers. New iPads, new iPhone, new iPod, even a classy and elegant new iMac– all before the important holiday shopping season.
Oh, wait. The thin-screen iMac missed a connection somewhere along the line and didn’t show up in volume until early 2013, further proof that Apple’s product train doesn’t always run on time. Allow me to engage in a little Devil’s Advocate exercise.
iPad mini Meet Retina Display
The 2013 holiday shopping season has begun and where are Apple’s new products? Late. Again. What’s going on at our favorite Cupertino, CA company with a fruit logo?
CEO Tim Cook has been running Apple for a number of years (and, day-to-day operations for years prior to co-founder Steve Jobs’ death).
He’s the guy who is credited with making Apple’s trains run on time (so to speak), getting the job done, moving quality products into the pipeline.
Even Alfred E. Neuman of What? Me Worry? fame would begin to worry about Apple’s recent product launches. Or, lack thereof.
Here’s a quick list of a few glaring examples. Where’s the new line of iPods? Or, has Apple decided the iPod isn’t worth the engineering effort so what was new in the fall of 2012 will be acceptable in 2013?
Wherefore Art Thou, Retina Mini?
Apple launched an updated iPad with Retina display (and Lightning connector) with the much loved iPad mini about a year ago. Back then, the iPad mini didn’t have many true competitors, so the lowly non-Retina display may have been acceptable to the masses.
That was then and this is now.
As 2013 comes to a close, Apple’s iPad competitors are more numerous, and the best ones sport displays that shame even the larger iPad with Retina display, let alone the aging non-Retina iPad mini. Worse, some of the newer iPad mini competitors are priced at half what Apple charges for an inferior display.
The rumor mill is buzzing about iPad mini screen shortages and yield problems which would account for a delay in an iPad mini with Retina display. As much as we like to think of Apple as a well oiled machine that cranks out much beloved products, the truth sometimes differs substantially.
If Google, Samsung, Amazon, and a host of other tablet makers can churn out high resolution displays which shame the iPad mini’s anemic display, and do it at about half the price, why can’t Apple?
No Solution For You
There’s no solution for this problem. Apple is Apple. Asking the company to adhere to a schedule that customers and technology pundits prefer is an exercise in futility. A high resolution display is important, but not if battery life is cut in half (as it is with some iPad competitors). Apple won’t bend to that kind of compromise.
I’m immersed in Apple watching. The company isn’t interested in skating to where the puck is, but prefers to skate where the puck will be. Let’s take a cue from the new line of iPhones. The high end iPhone 5S is loaded with must-have features for early adopters, while the easily discounted iPhone 5C cuts a swath into the competition with high quality and a lower price.
Could it be that Apple is working the same angle with the new line of iPads? Think of two models in each size. One, a lower priced version with a polycarbonate shell similar to the iPhone 5C. The other, an aluminum model with a 64-bit CPU and Touch ID sensor and Retina display (mini included).
That’s Apple. Even when the train doesn’t run on time or according to our own schedule, Apple always manages to deliver the goods.