How much demand is there for the latest iPhone 5s model? News reports pegged daily production at around 500,000 units. Per day. That’s about 6 iPhones being manufactured every second. And supply still hasn’t caught up to demand.
For all the talk and headlines which say Android is ‘winning‘ and the iPhone will fade into obscurity just like the Mac, the argument isn’t supported by any facts or numbers.
In the fiscal quarter leading up to the iPhone 5s and iPhone 5c launches, Apple sold 33.8-million iPhones. That translates to 2.6-million per week in the quarter, or about 375-thousand per day.
It may be true that Google’s Android is shipped on more devices than Apple’s iOS, no single manufacturer sells more smartphones or tablets than Apple.
For Apple’s iOS platform, there are only iPhones and iPads, both premium segment products. Android is a different beast made up of many different platforms. Android is more a platform enabler, therefore not comparable to Apple’s iOS business.
Six iPhones per second turns out to be a tremendous number per day. Each day is comprised of 86,400 seconds. With daily production topping 500,000 iPhone 5s models (not including the iPhone 5c, or continued production of the iPhone 4s) Apple is on track for another record breaking quarter of iPhone sales.
Aspiring To iPhone
A few other news reports caught my eye this week. One stated that Apple sells more iPhones in China than Samsung Galaxy models. And China Mobile, the world’s largest mobile operator, still hasn’t launched the iPhone to customers.
In Japan, the number one smartphone by far is Apple’s iPhone. The same holds true for many other developed countries with mature economies. In the U.S., the iPhone is the number one selling smartphone on all major cell phone carriers.
The key to understanding Apple’s continued prosperity and lack of an inexpensive iPhone is the premium brand. Apple’s products are the ones that customers who may own a less expensive competitor’s products, nonetheless aspire to own an iPhone, iPad, or Mac.
Based upon the rapidly growing middle class in China and India, Apple’s future as a premium brand to which customer aspire is often overlooked by tech pundits bowing before the idols in the church of marketshare.
Any company that has to increase manufacturing to make six premium products every second and that still hasn’t caught up with demand must be doing a few things right.