Today, Microsoft is beleaguered, Google is the enemy, and if Apple was an NFL team it would be penalized for roughing the quarterback. Amid all the hype about free iOS 7 and OS X, Apple has quietly marginalized two tough opponents. How?
Ads, Maps, And Office, Oh My!
We’re still early in the 21st century but already the strangest of bedfellows have been created as tech titans tussle for supremacy.
There will be winners and losers and the battles are not over, but Apple seems to be coming out on top more than Microsoft and Google.
Apple and Microsoft partnered to buy Nortel’s patent library which is now being used to sue Google into submission.
How so? The first volley in the patent war aims at Google’s heart– advertising revenue from the search engine.
Remember the Apple Maps fiasco? It seems as if most people have forgotten whatever problems existed in Apple’s rollout of Maps to replace Google Maps on iPhone and iPad.
Google countered with a downloadable Google Maps app but guess which maps app gets used the most? The one from Apple. Google is a distant second.
What Place Mobile?
Speaking of distant seconds, where’s Microsoft in the mobile arena? Apple dominates in revenue and profits. Google dominates with a money-losing Android OS. Samsung dominates in the middle. Everyone else gets the shaft, including Microsoft.
Not only does Microsoft’s Windows Phone and Surface tablets have almost no presence in smartphones and tablets, the Windows and Office hegemony is coming under fire from… drum roll, please… Apple and Google.
Google’s Chrome OS now shows up on HP and other manufacturer’s notebooks instead of Windows. Sure, Google’s version of Office is freely available online, but Apple shot another torpedo into Microsoft’s side with free versions of iWork’s popular Keynote, Numbers, and Pages– for both Mac and iOS devices.
Hit ‘Em Where It Hurts
The inclusion of a capable word processor, spreadsheet, and presentation app makes the extra expense of buying Microsoft Office positively annoying. Is it any wonder that Microsoft is giving away the farm on those anemic Surface tablet-cum-notebooks?
In just the past three or four years, Apple has marginalized and minimized Microsoft’s presence in the mobile device marketplace. Where Apple and Microsoft agree, of course, is that Google is bad for business and needs to be knocked down a few pegs, and that’s happening in courtroom after courtroom, as well as in the marketplace.
The most desirable customers in the mobile world use Apple products. As it did with Microsoft, Apple has marginalized and minimized Google’s presence on the iPhone and iPad, where Apple’s Maps app reigns supreme, cutting into Google’s bread and butter– advertising. The meme that Apple is doomed is getting old. The reality is that Apple is doing very, very well in every product category where it competes with Google, Microsoft, or Samsung.