There’s a problem with members of the Church of Marketshare. They don’t bother to read scripture to find out what they really should believe in. Unlike Apple’s iOS, Android is not a platform. It’s a highly fragmented platform enabler.
Many Colors, Only One Green
Allow me a moment to revisit a line of thinking regarding marketshare. Microsoft’s Windows is the default operating system on most of the world’s personal computers.
If Windows marketshare is around 90-percent how is it that Apple’s Mac makes half of the PC industry’s total profits on barely 10-percent marketshare?
Something similar is taking place with Android vs. Apple’s iOS, iPhone, and iPad. Android already accounts for 80-percent of smartphone shipments worldwide.
Yet, Apple’s iPhone and iPad account for most of the web usage and app purchases for smartphones and tablets, and the Mac maker takes away most of the industry’s profits.
The problem is that Android is highly fractured with a huge number of different versions scattered among hundreds of manufacturers. That fragmentation does little to benefit Google (Android’s owner), and Samsung remains the only Apple competitor to turn a profit.
Android is little more than a platform enabler– for Samsung. That fragmentation of Android operating system versions and and hundreds of differing hardware platforms makes it difficult for app developers to make a profit on their wares.
Meanwhile, Apple continues to improve iOS and both iPhone and iPad are mainstays in the enterprise– topping Android devices at every turn. Android just doesn’t get adopted in the enterprise the way iPhone and iPad are used.
Why? iOS presents a unified, cohesive, seamless, user friendly, and secure atmosphere for customers, IT workers and managers, and corporate executives. Android does not.
Recent research indicated that iPhone and iPad are used more in applications, advertising, web, and mail than Android devices by more than a two-to-one margin, yet supposedly Android outsells iOS as much as seven to one.
In short, iPhones and iPads get used for what they can do and how they do it. Meanwhile, Android devices are less used because in most cases they’re less capable devices. Android’s so-called ‘open’ may win in sheer numbers, but it’s losing everywhere else where it counts.