If the product is wanted, customers buy it. If a seemingly popular product is not all that and a little less, they’ll buy something else instead. What do people want to buy this holiday season?
Apple, Apple, Apple
A research company that tracks customer buying trends asked people what they intended to buy for the holidays. If the collected statistics are anywhere near accurate, Apple’s competitors are in for a world of hurt.
Guess what? For planned holiday purchases of desktop computers, guess who fell from grace? Dell. Cheap Dell PCs once were all the rage as holiday gift giving objects of little affection.
Apple is now the #1 brand for those who intend to purchase a PC (followed by Dell, HP, Acer, and Asus).
What about tablets, the season’s hottest new technology? Apple shows up at #1 again, followed by Amazon (lots of Kindle ads on TV), Samsung, Microsoft, and Acer. I’m impressed that Microsoft made the list.
What about streaming media devices? You know, the kind you connect to your TV and internet, and use to watch streaming movies and TV shows?
Apple’s little hobby, Apple TV came in at #1. Roku, Buffalo, Boxee Box and NetGear followed in close order.
Wherefore Art Thou, Oh Fragmentation?
Apple’s decision to make hardware and software work well together is paying off. iOS updates are free for iPhone, iPad, and iPod touch users, and go backwards three or four model years. Ditto for OS X on the Mac. Five year old Macs run the latest OS X with ease.
Customers like that. Meanwhile, Android OS has become even more fragmented on smartphones and tablets, leaving customers with outdated products almost from the moment they’re purchased.
Microsoft’s Windows struggles to discard Windows XP (still on about one third of all PCs) which debuted 12 years ago, yet remains king of an industry segment which continues to decline as the world moves to mobile devices.
Microsoft may have won the operating system wars of the past century, but this is a new era and the Windows maker has little presence in the mobile marketplace that Apple disrupted with the iPhone. Even the notorious iPhone OS copycat, Google’s Android OS, struggles to become a profitable venture for any company not named Samsung.
Companies rise and prosper, and fall by the wayside, but the mobile era is Apple’s to lose. And right now it’s winning.