There are times when a quick look at history can give us a better perspective on the future. In short, think of Apple this way. Apple leads. Others follow. Here are some examples.
Basic And Peripheral Influence
Going back a few years, it was Apple that changed the computer industry with low-cost, powerful personal computers.
Yes, there were a few duds along the way. Apple II was a big seller and influenced computer design for years.
The Apple III? Not so much. At around the same time Apple’s Lisa debuted with a graphical user interface, which set the stage for the Mac, which beget Windows ’95 about a decade later. Along the way, Apple reinvented the publishing industry through desktop publishing.
After a few years of wandering in the wilderness, Apple returned to the glory days of true, disruptive innovation.
The iPod with iTunes and the iTunes Store revolutionized the music industry. That was followed up by the iPhone which became the standard bearer for modern smartphones, and set the stage for the 21st century tablet, the iPad.
Within a few decades Apple had disrupted PCs, music, smartphones, and tablets. Today, smartphones look like an iPhone. Tablets look like an iPad. What else? Software sales. Remember standing in line at an Apple Store to buy the latest version of OS X or iLife? Speaking of Apple Stores, Microsoft and other retailers now open stores which resemble Apple’s stores.
Online, the iTunes App Store and Mac App Store have revolutionized how we buy software, and how apps are distributed, and how we update our devices. Apple’s influence isn’t limited to the gadget industries. Both Tesla and Mercedes-Benz update software in their new cars the Apple way. Over-The-Air automatic updates.
In industry after industry, Apple is the leader, sets the pace, and others follow. That’s why PCs, retail stores, smartphones, tablets, online software stores, all look like Apple products.