My latest ‘Apple is doomed’ meme is pegged at #129 on the recently updated and highly touted MacKenzie Doom-o-meter. You see, the future of technology is all about phablets, the large screen mashup of smartphone and tablet, and, guess what? Apple doesn’t have a phablet, therefore, doomed.
Research In Motion
The Apple is doomed line seems to go back a few decades, prior to the second coming of Steve Jobs, and despite the world’s largest cash hoard, the company is due to collapse any day now.
Why? How? Supposedly it’s because Apple is no longer an innovator, a disrupter of technology markets, the crafty Road Runner to technology’s Wile E. Coyote.
Indeed, Apple has completely missed the most obvious market in smartphones and tablets, the so-called phablet.
Tech pundit after tech pundit points out Apple’s arrogance and/or stupidity for not producing a phablet. Of course, no one knows exactly how many phablets have been sold to date, because only Apple releases actual unit sales numbers for their smartphones and tablets.
What the world needs is some accurate research of this obviously rapidly moving phablet market. Enter MacKenzie and Associates, a New York(er) visual research organization (me). Thousands of smartphone toting people in Manhattan’s nearby Koreatown were visually surveyed to determine which smartphone is the trend of the future but happening now.
MacKenzie’s visual research results show the phablet market is growing rapidly, up to 50-percent among the Asian female market in Koreatown; more specifically those whose hands are too small to operate an iPhone with the requisite one hand, preferring instead to grasp a giant screen phablet with both hands.
There you have it. Certified research which declares Apple is doomed because the company doesn’t have a phablet to compete with the giant screens from Samsung, HTC, and, uh, well, is there anyone else making those things yet? Nokia? That can’t be. Their sales actually went down last quarter.
Actually, a bunch of manufacturers make phablet models, which I will define for you as any smartphone with a larger than 5-inch diagonal screen. Huawei, Samsung, LG, Nokia, and even Sony make 6-inch phablets, though not one of them has announced how many they’ve sold to date.
Nevertheless, localized research of this emerging market indicates Apple needs to move quickly to address the Asian female market which prefers to use two hands and a large purse to hold their preferred phablet. Otherwise, well, you know– doomed.