I’m thinking the Balkans, an Asian land war (circa 1960s), and maybe even a little ‘love is war’ thrown in. Despite predictions for years that Apple will make and sell a television, all we have are a few dozen anemic apps in the add-on device known as Apple TV. Why no Apple television? TV is just too hard.
What Apple Did And Didn’t Say
Apple co-founder and former CEO Steve Jobs said he’d finally cracked the TV problem with a solution that will work.
Since then, crickets. A hobby of crickets. My view is that Jobs was just saying that to send both Google and Samsung in a wild goose chase to waste a few billion dollars.
What is so hard about doing a television? Nothing. And everything. Both at the same time. Building a TV set itself appears to be child’s play for some companies.
1080p HD televisions go for a few hundred dollars these days. Hardly any television manufacturer makes any money selling hardware.
Even the smart television with Wi-Fi, internet access, and a few apps remain stupid to a fault. Even the television industry can’t figure out what to do with televisions except cram in more worthless apps, lower the price, and call it a day.
Apple Is Not Different
Always the renegade, rogue, and rebel, the Think Different company thinks different about TV and manages to charge loyal customers $99 for what amounts to a way to stream iPhone, iPad, and Mac content to big screen televisions.
Google’s Chromecast does something similar for $35 (no extra charge for the multiple hoops to jump through to make it work).
What’s missing with streaming content from Roku, Chromecast, and, of course, Apple TV is, well, real TV content. We all know what we want. Content on demand. All of it. Now. TV shows and movies and sports events and news.
The technology to provide people with streaming instant gratification is there, so what’s the problem?
Silos And The Balkans
The real value in television for viewers isn’t the hardware. Who cares how we get our content so long as we can get all of it and get it everywhere?
No, the problem is the content industry and the distributors– TV show producers, movie producers, actors, the entire cable TV industry, network TV stations, movie theaters. They all get a cut of the pie and no one has figured out a way to un-balkanize and empty the silos of the industry.
Not even Apple.
Until someone comes along and unites the entire industry with a solution that makes even more money for each of the vested interests, there’ll be no television with an Apple logo on it, no disruption of an industry ripe for disrupting.