What’s expected by many who follow Apple is an update to the Apple TV box; a new model with more power, more capability, and a built-in store. But no television. After all, Apple TV remains a hobby to Apple.
It’s All About Money
To be blunt about the situation, Apple hasn’t cracked the television problem yet because it’s an enormous problem, fraught with Balkanized players each protecting their own silo of money (missing metaphors is a hobby).
Apple TV in its latest incarnation remains an anemic device with one redeeming value– AirPlay, which displays iPhone and iPad screens on your television.
Predictions about on Apple TV for 2014, including Zach Whittaker who calls Apple TV a ‘big bet.’ It is.
It’s not the technology that’s at fault for Apple’s faltering TV fortunes. It’s the fragmented players– TV stations, cable TV networks, networks, movie producers, TV show producers, actors– all who get a cut of revenue now.
Why let Apple in the door? What can Apple bring to the table that satisfies all the players, grows revenue for Apple, and delivers what viewers want– on demand content? Apple is more an irritant to the industry than a player.
It Was A Very Good Year
2014 should usher in a different tactic for Apple’s diminutive TV product. An app store. For games. Apps for every Apple device would be nice.
Most of us enjoy browsing through the iPhone App Store, and rummaging through apps on the Mac App Store. Let’s take that to another level and do it from the convenience of Apple TV.
Apple could easily put games on Apple TV. Instead of viewing a static screenshot as we do now in iPhone, iPad, or Mac, why not have full on video demos of each game with a click to Buy Now button?
Alright, now extend that onscreen demo to iPhone and iPad apps, and then to Mac apps. That would require Apple and app developers to demonstrate their wares in full living color, but that is child’s play for Apple, and an easy way for the best developers to segregate their apps from the gazillions of worthless apps that compete for attention.
If Apple can’t corral the television industry into Apple TV, at least give users an option to do more than the bland and boring set of apps that exist on Apple TV now.