Apple competes with a number of publicly traded technology companies which also release numbers, though limited mostly to revenue and profits, and never do they release numbers to match Apple’s numbers. Why are those numbers such a secret?
Just like Apple, Google, Samsung, and Microsoft are wildly profitable technology companies, and each quarter they trot out only the most basic of financial information.
Apple announces actual sales unit numbers for Mac, iPhone, and iPad every quarter, and have been doing so for years.
Apple also often announces the number of apps downloaded from online stores, total money paid to developers (which makes it easy to extrapolate how much Apple made), number of customers to the Apple retail stores, and so on.
Those are exactly the type of numbers which Google, Samsung, Microsoft (and even Amazon) never announce. Why not? Why are those numbers top secret?
Instead, Apple’s competitors are content to let guesstimates, estimates, and made up projections from Strategy Analytics, IDC, Kantar and other imaginary data mills flood the media with what can only be described as inaccurate numbers.
The reasons Google, Samsung, Microsoft, Amazon and others that compete with Apple never release their own numbers is because the guesstimates– published by third parties and gobbled up by a hungry media intent on bashing Apple’s success– are higher than reality.
If Apple’s competitors were required to post matching numbers they would be embarrassed and ridiculed, yet it is Apple that always seems to be suffering, even after divulging ever greater revenue, profits, and unit sales.
They’re top secret numbers because the numbers are so bad. If their numbers were better than Apple’s numbers, why wouldn’t they release them to the public and gloat over their success?
Isn’t it time that Wall Street and technology pundits called on Google, Samsung, Microsoft, and Amazon to release real numbers, rather than relying on the guesstimates of paid surrogates?