Based on a combination of executive and engineering hires, as well as a number of related patents, Apple appears to be aiming for our hearts, minds, skin, and ears.
Sensors In Your Future
Last year I bought and downloaded a number of apps for my iPhone which would track blood pressure, heart rate, and other health stats when connected to a sensor.
It’s a bit macabre to be sure, but as the world’s adult population continues to age, Apple’s venture into health and fitness is obvious.
That explains why Apple has hired a number of fitness executives and engineers, and the recent patent filings, including one for a biometric headphone sensor for temperature, heart rate, perspiration levels and more.
Whoa! Isn’t Apple’s strategy now obvious to a fault?
Health. Fitness. Fashion.
And, more importantly, sensors. Sensors which can detect how our body is performing and relay that information to our iPhones to be sliced and diced by various and sundry apps.
Slow Down, Kate!
Think of where Apple could place useful but non-intrusive sensors. Earbuds (hence the recent patent) come to mind because they’re ubiquitous. What about an iWatch with a built-in sensor on the back, always touching the skin, constantly taking in who knows what kind of data.
Now, take that one more step and integrate the sensor app with Siri, who could proudly declare, ‘Kate, you need to slow down and take a break.’ I like that. We could ask Siri, ‘How are my stats?‘ and Siri would reply with the basics; blood pressure, heart rate, and anything else the sensors detect.
Apple’s future product line might include an updated Apple TV with more content options. It might include iPhones with larger screens. But it’s just as likely that new products will be worn instead of carried.
How long before Apple develops a voice stress sensor tied to the microphone on your iPhone which tells you when someone you’re talking to is lying or telling the truth?
Hey, this prognosticating stuff is fun.