The first is that Apple’s computers now outsell computers with Windows. That’s right, boys and girls, guys and gals, Microsoft is getting crushed by Apple in PC sales, tablet sales, and smartphone sales. More people are buying stuff with Apple’s logo on it than Microsoft’s Windows logo.
The second is what could send Microsoft jumping the shark.
Android On Windows
There is a growing list of reasons why Microsoft has fallen upon hard times. It isn’t that Bill Gates’ company missed the mobile revolution– they were in it as a major player early on.
No, what Microsoft missed is exactly what Apple did perfectly. Screaming fast execution which led to the point position in hardware and software.
Microsoft was caught flatfooted– not in the mobile competition– but by Apple’s rewriting of the mobile industry.
Windows Phone and Windows whatever-it-is on tablets and Windows 8 on notebooks has been a series of financial disasters and sales disasters for the once high and mighty company.
While Apple’s iOS App Store and Google’s Play store both crossed the 1-million apps line, Microsoft is stuck with a few tens of thousands of woefully inadequate apps for Windows Phone and whatever Windows tablets are using.
Microsoft’s Windows on PCs was the king of apps, but this is the post-PC era and Microsoft has relatively few apps for Windows Phone and Windows on tablets.
Jumping The Shark
What’s brewing in Redmond? Tom Warren thinks Microsoft is considering allowing Android apps to run on Windows Phone and perhaps even Windows. That would seem to be sacrilege, of course, but Microsoft is desperate.
Over 95-percent of all smartphones and tablets are running Google’s Android OS or Apple’s iOS. Microsoft is not in the game and needs to find a way to avoid becoming a sad footnote to the history of mobile computing.
Microsoft is caught in a paradox of its own making. The company needs apps to help grow the Windows Phone ecosystem. But it needs to sell phones to attract app developers to publish apps for Windows Phone.
It’s math. No phones, no apps. No apps, no phones.
It may be that Microsoft is simply entering the gravity field of a massive black hole from which it cannot escape. If, indeed, the company makes Android apps run on Windows Phone and Windows then you’ll know Microsoft has officially jumped the shark into tech oblivion.