The search engine giant publicly displays future products you may not be able to buy for years; if ever. Google Glass and self-driving cars come to mind. On the other hand, Apple keeps new products under wrap until they’re closer to fully baked. So, what’s coming?
Amazing Things Coming
My take on Apple’s new products is that CEO Tim Cook made a mistake back in 2012 when he told analysts that there were amazing products on the way.
Since then, Apple has made a boatload of money, but other than the new Mac Pro, hasn’t really released any new industry defining, market disrupting products.
That doesn’t mean Apple isn’t working on anything new.
Take a look at all the high-powered executives and engineers Apple has hired recently, not including retail guru Angela Ahrendts from Burberry.
Apple has added to the payroll a growing number of specialty engineers and executives from the medical industry, the health industry, and the fashion industry.
Since the iPhone is a product that customers carry with them wherever they go, I’m pretty sure we can count on wearable devices, medical devices, and health and exercise devices.
See? There should be little doubt that Apple’s famed secrecy means we won’t get details on new products until they’re ready to announce– iWatch, iGlasses, iMonitor, iExercise, iHealth come to mind– but who the company has hired in the past few years can give Apple watchers something to chew on.
Look at those product categories. Each one integrates well with the medical industry, health industry, fashion industry– and with Apple’s current line of mobile products, iPhone and iPad. That’s been Apple’s strong suit in recent years– new products which integrate or leverage a current product line, making the whole more valuable than the sum of the parts.
So the question isn’t whether or not Apple is working on new medical, health, exercise, or wearable technology. The question is when will we see the fruits of Apple’s labors?