What about the modern day Woz, Apple’s rotund and wizardly co-founder, Steve Wozniak? Does he have some advice for the folks at Apple? Yes. And said advice is clearly cause for an intervention for our favorite high tech Ewok.
On Jumping The Shark
To my way of thinking the always full featured Wozniak has officially jumped the shark and someone needs to call for an intervention before one of two disastrous things occur.
The first is that Woz’s diminished reputation could be stained. The second, and far worse, is that someone at Apple would pay attention to Woz’s ramblings and act on one.
Here’s the one not to act upon, the one that is cause for Woz finally jumping the shark.
The great and powerful and non-stoppable Woz thinks Apple should make an Android smartphone.
‘Say what?’ Or, put more appropriately, ‘WTF?’ Really, Woz? Seriously? With all due respect, that’s an even dumber idea than licensing the Mac after the horse left the barn (it’s Friday so mixed metaphors are half price).
Say it ain’t so? But it is. Woz was interviewed for Wired magazine and there was no mention of alcohol on the breath or performance enhancing drugs.
There’s nothing that would keep Apple out of the Android market as a secondary phone market. We could compete very well. People like the precious looks of stylings and manufacturing that we do in our product compared to the other Android offerings. We could play in two arenas at the same time.
‘We,’ Kimosabe? ‘What do you mean ‘we?’
See? Jumping the shark.
Jumping the shark is an idiom created by Jon Hein that was used to describe the moment in the evolution of a television show when it begins a decline in quality, which is usually a particular scene, episode, or aspect of a show in which the writers use some type of “gimmick” in an attempt to keep viewers’ interest. Its name is taken from a scene from a fifth season episode of the sit-com Happy Days when the character Fonzie jumps over a shark while on water-skis.
The usage of ‘jumping the shark’ has gone beyond television, of course, and now indicates when something reaches the point of no return, full on decline.
Then, moments later in the interview, the Woz, obviously less under the influence of whatever it is that requires an intervention, said this.
The great products really come from secret development. You put small teams of great people on them and they aren’t bothered by other people commenting on what they’re doing while they’re doing it. A whole new category of products doesn’t happen very often. It might happen once a decade. Sometimes you have to wait for one of those to come about.
Whoa. Did that come from the same guy who said Apple should make an Android smartphone? I’m thinking there’s a multiple personality problem, so the interventionists need to time the recommended intervention carefully.
Maybe the Woz is trying to become the poster boy for multiple personalities.
If you have something really good, don’t change it; don’t screw it up. You pick up a Samsung phone and say smile and it takes a picture, but how much innovation is that? That’s just throwing in a lot of features. People don’t really choose their smartphones based on features. I think Apple is superior at being able to say no.
Ah, I get it. Now the great and powerful Woz is just channeling Steve Jobs. The intervention is back on.