I gave thought to answering those questions over the weekend and noticed the real answer was under my thumb all the time. Sensors. The iPhone 5s has Touch ID, a fingerprint identification sensor. Sensors. Apple is about to bring sensors to the mainstream.
I Sense, Therefore I Am
Think about what the Touch ID fingerprint sensor does. In one motion– a touch of the Home button, and hold the thumb or finger for a second– the iPhone unlocks itself, ready to do your bidding.
It’s a simple, elegantly designed alternative to passwords, login IDs, retina scans, and other ways to lock up a mobile device.
Apple made it easy to use, friendly, and it basically just works (it helps to educate Touch ID with the same finger multiple times).
Now, add the capability of Touch ID to credit card access and payment capabilities. Touch a sensor and buy. Touch a sensor and share information.
So, extrapolate the Touch ID sensor to an iWatch or iGlasses with sensors to measure heart rate, blood pressure, and any one of a dozen other physical attributes which can be measured in real time.
Public Clues Hidden
Remember that Apple bought AuthenTec to gain sensor and security capabilities, but also bought PrimeSense, the technology behind Microsoft’s cool Kinect product. Apple can make sensors that watch your face or fingers or hand motions to control and navigate a TV.
To bring all those capabilities to market, Apple needs sensors, sensor technology, and software. Sometimes Apple’s disrupting revolutionary innovations are not as obvious as the Mac, iPhone, or iPad.
After all, iTunes is the world’s largest retail store for media (not Amazon). The App Store revolutionized how we buy applications for mobile devices. Those staid old industries were disrupted by Apple’s growing, and highly disrupting, product and services ecosystem.
It’s no longer a secret. Apple has a big future in sensors.