No, the best feature of Apple TV is AirPlay; the option that allows your iPhone, iPad, and Mac to stream screen contents through Apple TV to your connected widescreen television. Apple just introduced CarPlay. Think of it as AirPlay for your car.
Need. More. Cars.
Just as Ford has dumped Microsoft’s bug-plagued Sync system which caused the automaker to drop like a rock in customer ratings like J.D. Power, Apple responded with a system that already works.
CarPlay seems centered around Siri and uses voice commands to navigate through your music playlists, take dictation for text messages, and even handle incoming calls.
Some models will have a dedicated voice control button on the steering wheel to activate Siri’s voice commands.
Guess what? CarPlay also integrates Apple’s much-improved Maps, and by using what’s on your iPhone, it can anticipate your destinations, all based upon contacts, email, text, or recent trips.
CarPlay and Siri can provide turn-by-turn directions, traffic conditions, estimated time of arrival to a location, and alternate routing instructions. Apple has recognized the multiple-music-source trend in the world today and CarPlay isn’t iTunes only– Spotify, Beats Radio, iHeartRadio, and even Stitcher are built-in.
Problems In Auto Paradise
Here’s the only problem I see with CarPlay. Apple is starting at the high end with new cars by Mercedes-Benz, Ferrari, and a new model by Volvo, though sources say Nissan, Peugeot, GM, BMW, Jaguar, and others are coming in the future. I’m surprised that BMW is on the list. Wil’s Beamer has BMW’s iDrive control system and it works great.
What about Ford?
Differentiation, as they say, is the key to marketing and Ford, burned by Microsoft’s Sync, has decided to look closely at… drum roll, please… BlackBerry. What doesn’t make much sense is why automobile manufacturers are locking themselves into one technology or the other. Why not just create an automobile standard screen that accepts wireless connections from Android, Apple, and Microsoft devices?