Well, iPhone users (and our Android cousins), the world of apps is about to change how we buy what we buy (and to some extent, where we buy). Fast food, meet mobile payments, Apple style. That’s right. Buy fast food using your iPhone.
Not For The Sake Of Convenience?
Maybe there will come a time when all we need to carry with us wherever we go is an iPhone. No driver’s license. No credit cards. No coupons. No cash.
Until that day arrives we’ll have to make do with trips to Wendy’s and Burger King to use our iPhones to buy lunch or dinner.
Unfortunately, there doesn’t appear to be much of a standard for mobile payments in the U.S., despite buzz words like NFC.
Wendy’s is following Burger King’s lead with a plan to let you buy your burgers using the iPhone. Go to Wendy’s, place an order, and use the Wendy’s app to pull up a six-digit number to tell the cashier.
Burger King’s app will use a four-digit number to do much the same thing. See the convenience handle?
As you go through the drive-thru area, instead of reaching into your wallet or digging through a purse for cash or credit card, just whip out your iPhone, hit the app, repeat the number to the cashier.
The transaction is handled in the background. You get your order and don’t have to fool with cash or credit card. Oh, and now Wendy’s (and Burger King, and soon, McDonald’s and everyone else), will know how app-savvy you are.
The Wendy’s app also displays national information. Mobile payments is coming, but it’s in a stutter start routine for now. Do a search for ‘Burger King’ on the iTunes App Store and look at all the options.
That brings me to a simple question. Why doesn’t Apple become a bank? More specifically, a mobile bank which uses your iTunes account to make purchases at stores, restaurants, hotels, and everywhere else. Mobile payments is here and growing but Apple could make it work better with its own bank.