Some of them, like Instagram and Twitter, stick around and become popular among the masses. Others, like Flickr, flounder around awhile until the product gets legs (or, a critical mass of users and a business model that works). Here’s one I signed up for years ago. I thought it was dead.
Where Are Those Photos?
If there’s anything the digital age and the information misinformation highway has taught us, it’s that we have a lot of digital belongings.
I’m talking photos and videos. Most Mac users have thousands of digital photos stuffed into iPhoto.
Millions more use various and sundry online photo management services, including the popular Flickr (free for a full terabyte of photo storage– that’s hard to beat).
Did you know Google has a Flickr-like competitor with a Mac app?
Well, I knew it from way back when. Surprise, surprise. Google just updated the Picasa app for the Mac.
Yes, boys and girls, guys and gals, friends and neighbors, Picasa lives. Honestly, I thought it had been killed off years ago, but no, soon it celebrates 10 years of beta life at Google.
Picasa works as expected but isn’t exactly inspiring to use.
The latest version puts Picasa name tags on Google+. Google wants everything to integrate with Google+ so you can share Picasa photos to your circles. Picasa has also been updated with a number of editing effects, though decent, won’t compete even with iPhoto (though the side-by-side comparison is good).
From what I can see Picasa for Mac has improved over the years (honestly; I thought Google killed it years ago) but remains typical Google. Even the Picasa website is an example of anemic product marketing.
The Mac app version does not have the same bells and whistles as the Windows version, but it’s an improvement over Picasa from just a few years ago. Still, tt’s almost as if Google doesn’t know what to do with Picasa. Try finding how much Picasa online storage costs on the Google Picasa website.
From what I can tell, online storage is all rolled into Google Drive now which gives you 15GB free, and 100GB for $4.99 a month. That’s competitive cloud storage, of course, but Yahoo!’s Flickr offers a terabyte (1,000GB) for free photo storage. Similarly, Google Drive’s pricing for one terabyte is $49.99 per month.
For now, Picasa still seems like a second cousin in Google’s ever shifting family of apps and services. I think Google just hasn’t figured out how to make money with Picasa, so rolling it into Google+ seems like a good idea.