The time and expense of developing and processing film and prints has been replaced with instant photo gratification, thanks to high quality still and video cameras in today’s high end smartphones. What else is new? Living photos.
Is It Live? Or, Cinemagraph?
Wait a minute. ‘Living photos?’ What does that even mean? Well, think of the result of marrying a still photo with a video clip of the same subject.
Instead of a movie where everything moves, you get a still photo where only a specific portion of the image has movement.
Big whoop, right? Actually, it makes sense, especially if you want an image to stand out from the visual clutter.
Still photos and video clips. That’s what Cinemagraph Pro does, Mac or iPhone.
It’s a clever and simple way to add motion– living images from a video clip– to a photo. Cinemagraph Pro makes quick work of 1080p HD videos and photos, but also does Ultra HD (4k).
If a picture is worth a thousand words, what’s 60-seconds of video worth?
Essentially, Cinemagraph Pro capitalizes on the new trend to keep animated GIFs alive by animating a small portion of a photograph. This isn’t new technology, by any means, and the manual method outlined by Lifehacker years ago describes the step-by-step which is replaced by Cinemagraph Pro.
The learning curve is brief because the tools are specific to creating an animated cinemagraph, though you’ll need plenty of time for trial and error.
Use your iPhone or any decent digital camera to take both the photos and videos (to be used as an animated section of the finished product). Cinemagraph Pro comes with dozens of built-in customizing filters and tools to create a mask area on the photo to drop in the animated video.
Your living photo creation can be exported as an HD video, or, of course, the more old school animated GIF. It even does 4k Ultra HD but that requires an extra step to couple the larger photo with a video clip (still child’s play compared to the multiple step method). There’s even an iPhone version of Cinemagraph Pro (limited time; the Mac version is priced less than half the iPhone version).