Lost among the awards, speeches, disappointments, and endless prattle were a few perfect examples that differentiate our favorite iPhone maker from the also-ran competition (even those that pay big bucks to be noticed).
Ellen Did What?
Whether you like Oscar host (hostess doesn’t sound right) Ellen DeGeneres or not, she became another example of how Apple’s iPhone gets used, vs. how Samsung is forced to promote the competing Galaxy line.
Samsung, long known for spending an order of magnitude more than Apple on promoting their plastic devices ran TV commercials during the presentations and handed out Galaxy products like it was Halloween in Beverly Hills.
During the ceremonies, on camera, and obviously scripted by Samsung, Ellen grabbed a Galaxy Note tablet and took a somewhat blurry selfie.
I suppose Samsung paid big bucks for Ellen to show the world that a Galaxy Note looked just like an iPad mini.
Well, so much for high visibility and a big budget, huh? Ellen may have used an iPad mini look-a-like while tens of millions were watching on TV, but back stage she used her trusty iPhone to tweet another selfie.
Therein lies the big rub that Samsung and Android smartphone makers haven’t figured out how to fix. Android devices may have 80-percent of the smartphone and tablet market, but usability goes to Apple’s iPhone and iPad, by nearly three to one.
Why the disparity?
Apple’s products are eminently usable, and that’s difficult even for Samsung to copy.