The latest news indicates that Apple’s iTunes Radio is now the third largest music streamer and growing faster than any other, soon to dominate streaming the same way iTunes dominates retail music, movie, and TV show sales. Streaming is the problem.
It Costs How Much?
We live, more or less, in a mostly capitalistic society. In short, that means everyone else is out to get your money, one way or another.
Think of the tricks the entertainment industry has pulled down through the years. First, we had albums to buy.
Then we could buy singles. All vinyl. Along came 8-track music tapes and we were forced to buy the music all over again.
After that it was a steady stream of new technology, each one requiring us to buy music again. Cassette tapes and cassette players were replaced by CDs, which were replaced by Napster, then iTunes and the iPod.
At every step of the way, someone in the entertainment industry figured out a new way to charge customers again for what they’d already purchased.
How is streaming music different?
Streaming Is Different
No, I don’t think it is different. It’s merely another way to pay more money to listen to what I’ve already paid money to listen to at least two or three times already.
Do the math. Vinyl records. 8-track tapes. Cassette tapes. CDs. Digital downloads. Now streaming music.
Everybody wants more of my coin, but it’s not just the likes of Pandora, Spotify, Google Play All Access, Rhapsody, Slacker, iHeartRadio, or iTunes Radio. Streaming is different because, in many cases, I also have to pay extra for the bandwidth needed to stream music.
Verizon, AT&T, Sprint, and T-Mobile ain’t free, folks. Thank heavens for Wi-Fi. But still, I’m paying by the month for internet access at home and office and even those services have bandwidth thresholds to worry about.
It may take a year or two, but I have no doubt that iTunes Radio will become the number one streaming music service. Frankly, I don’t see how anyone but Apple will make any money in streaming music or subscription services.
I prefer to own my music and play it whenever and wherever I happen to be at the moment. Maybe with digital music downloads I won’t have to pay again for music I’ve already bought.