Also, I live in Brooklyn and work in Manhattan and owning and caring for a car in the city is both time consuming and crazy expensive. Still, I will only rent a car that’s also compatible with my iPhone. How about you? Will Apple’s new CarPlay dictate which car you won’t buy in the future?
Ferrari, Mercedes, Volvo
Apple’s new CarPlay looks promising, though it’s only been displayed on Ferrari, Mercedes, and Volvo, none of which is on my list of cars to rent on the next trip.
Still, being able to use Siri to navigate through Maps, get turn-by-turn directions, get updated traffic conditions and an ongoing ETA plus do email, text messages and more has a certain allure.
What CarPlay does isn’t new, but it’s a new package on an old theme, with Apple’s typical user friendly touches added into the mix.
How important is CarPlay to Apple? How important can CarPlay be to automobile manufacturers?
As to the former, Apple can extend the iDevice ecosystem to millions of customers providing another layer of lock in, so it’s important.
For manufacturers, having an in-car system that combines entertainment traffic information can be a big plus– if it works better than Microsoft’s Sync did for Ford.
Coupe de Rats
Ford was once one of the high flyers on the J.D. Power list of auto manufacturers. Along came Microsoft’s Sync which helped to differentiate Ford from other manufacturers, but that was followed quickly by a few million disgruntled customers, and rapid descent from the almighty J.D. Power rankings.
Apple highlights a growing list of car makers that range from Ferrari to Honda, Jaguar to Hyundai, plus the domestic makers, Chevy, Ford, Nissan, Toyota and others. Notably absent is Chrysler and the Japanese luxury car makers.
What we don’t know yet about CarPlay is where Android OS fits into the picture of future cars and trucks. It’s important for car makers to differentiate their products from competitors, but if every maker has an option for CarPlay, where’s the compelling sales differentiation?
Also interesting is that CarPlay is only compatible with Apple’s recent iPhone line– iPhone 5s, iPhone 5s, and iPhone 5.
Regardless, a car with CarPlay means I’ll be more careful about which rental car agency and which car I reserve in the future. My fiancé, Wil, is already on record as a CarPlay shopper.
What about you? Will you choose your next car based upon CarPlay?