There. I said it. An Android-based tablet that will destroy Apple’s iPad cash cow does not exist. It’s a unicorn. Legendary in the folklore of researchers who count clouds instead of units sold, yes. In reality, the iPad is very real. The Android tablet market is a sham.
Comparing Apples To Unicorns
Can you name one Android-based tablet which sells more units each quarter than Apple sells iPads? Google? No. Amazon? No. Samsung? No. Add Microsoft to the mix? No.
Wait a minute. Collectively, don’t the total numbers of all those Android tablet makers dwarf Apple’s iPad sales?
To hear the market researcher charlatans an tech press tell and repeat the tale, respectively, yes. The problem is in the math and the definition of a tablet.
The iPad is a modern tablet. It features all day battery life, half a million iPad-centric apps, a rich ecosystem of accessories, and is used like the leading product of the post-PC era it is.
What about all those Android tablets? Amazon makes a few Kindle Fire models but won’t disclose how many are sold. They don’t even work on the limited Google Play ecosystem.
Samsung has more tablet models than Apple has tech press detractors, but not one of them outsells the iPad. And, of course, Samsung avoids the bragging rights that would come with a public announcement that Galaxy Tab models are the number one seller in the world.
What’s the problem? First, it’s the definition of what constitutes a tablet. To Apple, and to most customers, a tablet is an iPad; a full-featured mobile device with apps and seamless ecosystem.
Second, to market researchers and analysts, purveyors of dubious and doubtful research, anything flat, with a screen, and running Android– that’s not a cell phone– is a tablet. Since so-called tablet manufacturers don’t announce their unit sales, researchers simply make wild guesses, which is why their numbers never match.
To hear market researchers and tech pundits tell it, Android is killing the iPad. The reality? An iPad killer is merely a unicorn.