Think Frankenstein monster and you’ll understand the daunting situation that faces Apple. There were once calls to break up Microsoft, break up IBM, even break up the N.Y. Yankees. Apple has its own Frankenstein monster problem and it does not know what to do.
Break Up iTunes?
There. I said it. It’s time to break up iTunes. It’s too huge, too complicated to enjoy using, and it’s no longer just about tunes.
Tunes? You know, music. Good grief, people. iTunes is Apple’s Frankenstein with a profits problem.
Profits? Yes, iTunes makes Apple a tubful of money even as tens of millions of customers migrate to buy and manage their music, TV shows, and movies elsewhere.
iTunes was once a great lock-in app that tied music loving, app loving, TV show renting customers to Apple.
Even iPhone and iPad users don’t need iTunes on the Mac or PC anymore, except for the occasional backup which can be handled wirelessly anyway.
Parts Is Parts
The Frankenstein monster was made up of a variety of physical parts, amalgamated together into a large, lurking, lovable but fear inspiring digital creature.
How is iTunes different from Frankenstein? There’s all those parts. And it’s clumsy and overbearing. iTunes is a veritable digital aquarium of visual options. Even the name doesn’t work anymore. iTunes? That’s like renaming the Mall to 7-11.
Here’s the problem. iTunes is too big. Not just size, options, and depth of products. It’s a big money maker for Apple, and you know Apple– they don’t like to tinker with success. iTunes may be the big kid on the block, but residents are leaving to play elsewhere, reducing iTunes’ relevance in the mobile device arena.
Where is iTunes on Android? Oh, iTunes is the lock-in app, right? Wrong. A friend just bought a new Samsung Galaxy S5 because, well, waterproof, big screen, heart rate monitor, trained fleas, and all that. iTunes didn’t lock in my friend who decided to shop elsewhere. iTunes was just too bloated to bother with anymore.
iTunes, we love you. We had many great times together. But we have to break up. It’s not you. It’s me. No. Wait. Yes, it is you. We have to break up you. It’s just not working anymore. We need a better way. I’m thinking Song Store, TV Store, Movie Store, Music Store, App Store. And tabs. Plenty of tabs.