The sheep analogy is used probably more than any other to describe certain aspects of Apple Inc. I’m going to use sheep in my herd mentality analogy, and point out yet another market that Apple has completely disrupted.
Apple’s many customers are often criticized for being blind and sheeplike, following the Apple fruit logo wherever it goes, and paying whatever the price may be for a new tech gadget. That ground has been tread upon often, so that’s not where I’m going.
Herd Of A Different Color
What caught my eye this week was the latest news about Samsung, Google, Facebook, Amazon, and Twitter. What news?
Apparently those companies haven’t been making as much money as expected, especially after a few years of being anointed by stock market charlatans and members of the technorati elite.
You see, both groups suffer from a herd mentality which has them going off in the direction of fantasy, rather than camping with numbers in the nearby reality of AAPL.
Meanwhile, Apple kept chugging along, selling more products at higher margins than a bevy of competitors whose game plans seem to consist of ever increasing ways to lose money at the expense of shareholders.
Despite predictions from the herd of the critical elite and market charlatans, Apple hasn’t gone away. Instead, Apple’s strategy has continued a long run of prosperity for company, customers, and… drum roll, please… the stock market.
Disrupting Another Market
How does Apple treat shareholders? The company has bought back tens of billions of dollars worth of stock, rewarding investors with a growing stock price. And, Apple gave away tens of billions of profits to investors as dividends in appreciation for their patience (alright, I made up that last part).
In other words, it’s the herd mentality of technorati elite and stock market charlatans that is responsible for persistent Apple bashing and a dropping stock price the past few years.
But it’s tenacious Apple that has moved the herd away from Samsung (sells twice as many smartphones as Apple for half the profit), away from Google (tens of billions of losses on Android), away from Facebook (one-trick pony), away from Amazon (profits and prospects remain dismal), and away Twitter (is it a business or a hobby?) and toward AAPL and Apple Inc.
Historically, and everyone knows this– Apple drives the herd of technology. Mac, iPod, iTunes, iPhone, App Store, iPad. And, true to form, Apple has disrupted yet another industry, that of the traditional Apple bashers, whether they be members of technorati elite or market analysts (naysayers all), and herded them toward Apple and away from a listless group of also rans.
Folks, Apple just disrupted the stock market.