I’m thinking, ‘What goes up, must come down.’ The ever popular, ‘What goes around comes around.’ And, a modern day favorite, ‘Karma’s a bitch.’ Look at the tech landscape today and it’s littered with once high flying companies now suffering under the boot heal Karm’s reign of mediocrity. Is Apple next?
Love vs. Hate
Look at the companies who have millions of customers who do not love said company, and prefer outright hatred instead. Microsoft and Windows comes to mind. So does any cable TV provider.
Add to that used car salesmen, members of congress, and nearly every cell phone company in the country.
On the contrary, Apple remains much loved and has higher customer loyalty than tech competitors, and often rates higher than any company.
Even Google and Facebook have become much maligned in recent years; both companies known for mistreating their users. I say users, because to Google and Facebook you’re not the customer; you’re the product.
Wall Street remains disappointed with Apple because the company doesn’t play by their rules. Apple is interested in a good customer experience brought about by quality products which begets profits.
Pragmatism vs. Trending
Investors would prefer Apple do what Google and Facebook and Microsoft do in abundance. Show public disdain for users, and spend untold billions on ridiculous acquisitions.
Show me a major acquisition by Google, Facebook, or Microsoft that has paid off, and I’ll show you a dozen smaller investments that have paid off even more for Apple.
The technorati elite and Wall Street’s charlatans have escalated their calls for Apple to buy Yahoo, or buy Comcast, or buy Disney, or buy Time Warner, or buy Tesla, or do something that fits the investment community’s preconceived ideas of what Apple must do to survive.
Customers by the hundreds of millions love Apple’s products, and in ways and levels few other companies can. Would you love Apple as much if it became the largest cable TV provider in the U.S.?
If there’s an axiom in the technology industry that needs to be remembered, it’s that things change, and even our beloved Apple could fall from grace. That will happen when Apple focuses on something other than the user experience with Apple’s products.
Calls for Apple to be more like Google or Facebook or other companies which waste billions of dollars in acquisitions but have come to be hated by a growing number of users is not what Apple is all about.