Yes, we’ll see newer, faster, thinner Macs. Every certified Apple Watcher™, including yours truly, expects to see a thinner, faster, lighter, and bigger iPhone 6. I’m saving my money. How about you. Also on the list this year is Apple’s iWatch. The big surprise with iWatch isn’t that it’s coming. Soon. Really. Honest. It’s the price tag.
Smaller Is Not Cheaper
On a per square inch vs. weight basis, Apple has done the unthinkable. It’s an unmistakable trend that smaller Apple products cost more than bigger Apple products.
Think about Apple’s product line. Despite the slimline design, the iMac costs less per square inch than a MacBook Pro.
The thin and light iPhone costs more than a larger iPad. Smaller products have a larger price tag.
Remember the Mac Pro? It was a gargantuan beast of a machine with more fans than President Obama or Hillary Clinton have scandals.
The newest Mac Pro is a tiny device, packed with state of the art electronics in a diminutive garbage can case. Smaller is more expensive.
iWatch Is Smaller
Alright, so my prevailing wisdom and a few clever examples dictate that when it comes to Apple, smaller devices come with larger price tags.
If so, how could any bona fide, card-carrying, certified Apple Watcher™ think that Apple’s upcoming, long anticipated, already criticized and doomed iWatch would be anything but vastly more expensive than most watches, and certainly more expensive than the current crop of electronic gizmo gear from Samsung, et al?
In other words, don’t expect the iWatch to be affordable. It’s much smaller than an iPhone 5s which starts at $650, so this much anticipated gizmo will cost three times as much. It’s math. Apple math.
iWatch, like the iPhone, iPad, and Mac, is not a device for the masses. It will be a luxury item, bristling with an array of biometric sensors, armed with wireless connectivity and remote charging, stuffed with functionality not found in the great unwashed masses of iWatch wannabes.
Can an expensive iWatch survive? The vast majority of watches sold in the world are less than a few hundred dollars. But most of the entire industry’s profits come from the premium end of the watch market.
Does that scenario sound familiar?