Apple should not be compared to an apple. Apple is a memorable name which evokes simplicity and elegance– much like a real apple (the fruit). Maybe that and an affinity for Beatles music and the original Apple Corps recording label helped to launch our fav iDevice company. But an onion?
Peeling The Layers
As a fruit, the apple itself has value beneath the skin, and a core of seeds (which usually gets thrown away). The value– nutrition and taste– is obvious. Apple’s are much loved.
Onions, on the other hand, are less popular, get a little less respect, and probably would not make such a compelling logo for a technology gadget maker.
Alright, so how does Apple act like an onion? Both apples and onions can be peeled, but only the onion has multiple layers of skin.
I like to think that Apple, the gadget company, works like an onion. Apple’s entire product line works like an onion as Apple peels back layer after layer, moving customers gently into the future without abrupt disruptions so prevalent in the tech industry.
Think about OS X. It runs decently if not well on Macs dating back to 2008 (with enough RAM). But after a few years Apple moves on, adding new layers (features) that are not available on older machines.
Think about iOS. It runs decently if not well on iPhones dating back to the iPhone 4 (a bit slowly). But after a few years, Apple adds more new features, layered in, and just not available on older devices.
Step-by-step, Apple is layering in the future of computing to a very broad based spectrum of customers (nearing half a billion). Last year, for example, we received the iPhone 5s with Touch ID fingerprint scanner. This year, Apple will peel off more of the onion, and we’ll see Touch ID on other devices.
Product feature layers of the future onion will probably include additional biometric scanners for eyes, pulse, and perhaps blood and DNA analysis, all built in to the devices we must upgrade to or be left behind.
Nice, right? Apple behaves like an onion. Onions, by the way, by serving size, are lower in calories, lower in carbs and fat, contain far less sugar and protein.
Hmmm. Maybe Apple should change the company name to Onion. That would be a Think Different episode.