The various Disneylands and Disneyworld and Disney properties and the brand are a veritable walled garden of fun times, memorable and pleasant entertainment, and a breeding ground for oh so good feelings. That’s why Apple is the Disneyland of tech gadgetry.
Curators Rock! Or, Do They?
Apple is often accused of being a curator over people’s computing habits, and rightly so. But let’s examine what a curator does. The monicker doesn’t apply only to Apple.
A curator is a manger or overseer. The word comes from the Latin curare which means ‘take care.’ Therefore, as a tech gadget curator, Apple manages or oversees the user experience.
Fair enough, right? How is that different than an app like Flipboard which curates the news, cobbling together multiple sources which can be personalized a bit, but only from what the curator deems appropriate.
Disney works the same way. It brings together various forms of entertainment designed to appeal to a target audience; whether TV shows and movies, or Disneyland itself.
Apple is a curator of technology gadgets, a veritable walled garden environment designed to appeal to a specific user target. Mac apps are curated in the Mac App Store. Ditto for apps for iPhone and iPad.
Apple’s hardware and software are designed to work well together in a near seamless user experience which differs markedly from Windows, Windows Phone, Linux, Android OS (itself merely a form of Linux), and other products.
What Price Curation?
Could Disney lower the price of tickets for Disneyland? Certainly. That might allow even more people to visit Disney properties. But consider this question. At what cost?
If Disney lowered the price of tickets the company would have more customers but less money to service those customers which would result in a lower quality experience.
It’s really the same with Apple. Lowering prices reduces profit margins. Reduced profit margins mean a lower level of customer experience and satisfaction. There’s proof of that, too. Look at every competitor Apple faces. Their product prices are lower, and so is the customer satisfaction.
Besides, every competitor Apple has also curates their products to one degree or another. They create products that differentiate their wares– hardware and software– from other competitors. Nothing is truly open. And nothing is truly closed. The differences are in degrees, not substance.
The question is simple. Where would you rather go? Disneyland? Six Flags? Busch Gardens? Las Vegas? All will entertain, but each does it differently; and some with more success than others.