How they get your money varies, of course. Apple sells us products that we love to use. Google, on the other hand, gives away free applications to use (so we get hooked), but makes money by taking our private information and selling it to the highest bidder. We live in the misinformation age and it’s too often ruled by privacy pirates.
Where Is My Advocate?
Who collects information about our online habits? Nearly every company with an online presence. Google digs through our email messages (and probably files we store on Google Drive).
Amazon tracks our shopping and purchases and tempts us ever more frequently with products that match our tastes.
Facebook knows who we like, who we talk to, and what we write. The list of privacy pirate perpetrators who have access to our personal information and online habits is growing.
Where does Apple stand on privacy?
I’m not sure. Apple sells advertising for iPhone and iPad apps, so users are being tracked, but Apple doesn’t share much information with advertisers.
That’s a plus, Apple. Thank you. But while that doesn’t make the company a privacy pirate, I’m not sure that’s enough to make Apple my privacy advocate.
That’s what I want. A privacy advocate.
If Apple bought Yahoo they could turn the media giant into a playground of privacy. Browse without being tracked. Search without being followed. Talk online to others without being spied upon. Let me read what I want to read without fear of having Big Brother (or, Google; not much difference) pirating my habits, thoughts, or spending.
With all the malware present on Android OS smartphones and tablets, and with Google the prime perpetrator of privacy piracy, Apple has an unlocked opportunity to come down on the side of personal privacy and make it a big selling point.